Marketing is the game where the smartest marketers not only survive but go on from strength to strength. Whether it is about selling a product or service, marketers today are bombarded with hundreds of challenges and find it really hard to stay afloat. For them, the road to reaching out to the right kind of audience is never straight. Fierce competition and rapidly changing market trends and customer preferences make things even more complex. So what do marketers do to tackle such a scenario and bring in more sales?
There are two steps to that –a) relax, and 2) read this article carefully. Because we are going to tell you about those 5 essential marketing tools (or software) that every marketer must make the most of. If you do that, trust us, things will only get better for you.
1 – Planning
The first step of ladder, planning is the most crucial part of every process. The right planning can efficiently empower you to reach to the top. Which is why it must be done carefully and correctly. An intuitive, simple yet well-designed platform that can help you plan better is Trello. It is easy to use and adds flexibility to your day-to- day working process. It is one of the best digital organisation boards where you can divide bigger tasks into individual steps and assign those to your team members. You can add notes, leave comments, attach files and links and move tasks from one person to another. When a task is aligned to a member, he receives a notification of it. Which helps keeping a track of the job. Along with Trello, you can also try Jira and Asana and choose the one that meets your needs in the most efficient manner.
2 – Social media advertising
It won’t be completely incorrect to say that brands have to have some kind of social media presence to reach out to their target audience. Especially when everything is sold online and through social media, a marketer must include it in his plan to stay relevant in the long run. There are many social media advertising platforms available. All of them offer a wide range of benefits and measurement tools. The most popular social media platform is Facebook and there’s no brand that’s not present on it. However, depending upon your target audience and product or service type, you can also look at Instagram, Twitter or LinkedIn. Where Facebook and Instagram are great if you are into B2C, LinkedIn
does wonders for B2B. Since Facebook is the oldest and has maximum users, it is usually the preferred choice of most marketers. Its simplicity and wider reach make it ideal. The platform is designed in a way that you can easily advertise, choose your target audience, post when you want or schedule for later, measure the impact of your ads and can do many other things. So, as a marketer, never underestimate the power of Facebook when it comes to advertising your brand to your target audience. Have questions? Contact Brand Bazooka, a leading advertising agency and get all the answers.
3 – Display advertising tools
Now display advertising tools may be third on the list, but as a marketer you will find a plethora of options and they might as well turn out to be your first choice. When you look for a display advertising marketing tool, make sure that it is easy to use and intuitive. It should produce ads in HTML5, be able to display videos and animations easily and quickly and create a number of different sizes as per your needs. So which one is the best? Google Display
Ads! It is the first choice of marketers worldwide. It empowers brands to reach out to maximum customers by making them visible on over 20 lakh websites and over 6 lakh mobile apps. Want to know more about Google Display Ads? Connect with Brand Bazooka, a leading and best creative advertising agency in India and we will help you with everything.
4 – Content marketing
There are many content marketing tools that you can use and easily get access to. In fact, you may be using them as you read this. Yes, we are talking about tools like Google docs and notepad. These types of content tools come very handy to share information with team members and clients. Google docs is widely used by marketers because it is easy to share, edit and leave comments, making two-way communication simple and efficient. Another content marketing tool is Contently which is very beneficial when it comes to creating content. It gives you access to thousands of readymade content related to your line of business. If you are looking to create custom content for your clients, get in touch with Brand Bazooka, a leading content creation company.
5 – Email marketing
Email marketing is still one of the most widely used marketing tools. And why not? When you have a large data of client and customer email ids, email marketing only makes sense and ensures that you reach out to your target audience on regular intervals. Many customers prefer if a company or brand contacts them through an email. As a marketer, when you choose an email marketing tool, pick one that helps to save your precious time and is not blocked by spam filters. We use and highly recommend Mailchimp for email marketing as the tool is very intuitive and gives a nice user experience. You can send bulk emails and also see how much revenue your email campaign is producing. If you want another option, then we suggest you have a look at Hubspot which is a wide-ranging marketing tool that offers full-scale marketing automation. If you get confused between Mailchimp and Hubspot, contact Brand Bazooka, a leading advertising agency for the right guidance.
Every marketing tool discussed above serves a specific purpose and comes with its own benefits. It will be safe to say that every marketer needs all of these marketing tools to make a great marketing plan for a brand and keep growing. Be it content, clients or customers, these marketing tools make sure that marketers succeed at every step. If you are looking for expert guidance on these marketing tools from an experienced and successful marketing and advertising agency, contact Brand Bazooka at email@example.com .