Every crisis brings with it an opportunity and that’s what the covid-19 pandemic can also bring to you and your business. The real question is how can you turn the ball in your court? The circumstances might not be favourable but can surely be mended to work your way.
Everybody is going through the same situation but the difference lies in the way each one of them experiences it. In these situations the best response might not be sticking to the script but going above and beyond it.
We need to look beyond the burned out routine of cold calling and cold emails. Here are the 5 smart tips that can help you and your business in achieving the effective sales target and steer through the covid-19 induced crisis.
Start by Changing Your Communication Strategies
An effective, healthy and impactful communication can go a long way in scoring a sale. In such challenging times it is better to empathize with your prospects and focussing on the nuances of a conversation and building relationships. Getting to know your idle prospects, new ones and even the old ones should be the chief aim during a pandemic.
A pro tip would be doing a deep market research about the business that you are trying to pitch into beforehand, in order to not baffle away when the time comes. It has also been observed that cold calling has not been that effective during a pandemic induced lockdown, so it’s better to move on to a new method.
Redesigning your Cold Emails
Along with the fading way of cold calling system, the cold emails have to go soon. Mail that try to sell their product from the very first line have less click rates. Creative emails with a subject line pun and a clear message go deep inside the minds of a reader.
A puny subject line, a proper personalized address to your customers and strong message embedded in the body are the components of a good sales email. Cold prospects can easily be targeted with this kind of email marketing. Email appending services along with a new approach of writing mails can be fruitful to bring in prospects and even retain the old ones.
Focussing on a Smaller Set of Goals at a Time
Dealing with timely goals and achieving them should be the utmost priority. Focus on the aspects of how your business is coping up with the current situation and highlight what steps you are taking to tackle this. Don’t try to steer away from the issue of pandemic but address it in your meetings and conferences. Bits and pieces of information like these can penetrate into the minds of your prospects and can save their time in market research.
Keeping a well-timed check on your employees and asking them about daily goals can prove to be helpful. Engaging your workforce and addressing their concerns in challenging times like these can boost their motivation to work and even serve as a plus point for the business.
Shifting Your Base to an Online Mode
If you haven’t already adapted to online means then it’s high time already. Social media marketing, email marketing and changing the dynamic of your online visuals like the company’s website, posts on the business’s social media page can help generate more leads.
Investing in these digital means can prove to be an asset in the long run. We all know the rise of online meet services during the pandemic, creatively using them to your benefit in making sales pitches more innovative and interesting. For example an explanatory video, an engaging presentation and even a tutorial can create an impact on the prospect’s mind. By now we should be fully aware of how rapid the impact of digital transformation can have on the goodwill of your business.
Introducing Offers and Savvy Deals
In times like these wherein we have a pandemic induced lockdown, there are possibilities of the sales going down or your business not performing extremely well. But running exclusive deals and offers on your products can attract new customers, businesses and interest your old prospects as well. Smart discounts, membership deals are the incentives which gain customers for some period of time. Later on the same customer database can be exploited and the prospects traced back.
The pandemic has been quite a challenging time, and has changed the way a business might look in the future. The aftereffects of the covid-19 pandemic have not been uniform across all businesses.
Staying hopeful and optimistic about your business can be a daunting task amongst these uncertainties that the pandemic brings along. But problems and challenges are what defines the growth and progress of a business. Together as empathetic humans and moral business entities we can conquer this crisis as well.
Author Bio: Murtaza is the Founder and CEO of Bizprospex that offers data appending services, data scraping services, data mining services, skip tracing services, data verification, address search and data scrubbing. He runs a moderately successful web-based business helping B2B companies clean their CRM/Data/Lists
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