1. Prepare for partnership
If you need a quick, one-off campaign, don’t hire an agency. A successful agency relationship is a partnership. The creative agency needs time from you and your staff, dedication to carry out the project, and a reasonable budget. You can also share internal data. If you are not yet ready for that level of dedication and confidence, you may want to hire a freelance specialist.
2. No need to worry about freelancers
It is impractical for an agency to hire all professionals. In addition, the best talent may not be available locally. As a result, almost all agencies, no matter how big, rely on the steady work of freelancers. It’s more important to focus on doing quality work than on who is doing it.
3. Create a detailed RFQ
The more details you provide about the scope of your project and yourself, the better your response will be. The agency expects to sign a non-disclosure agreement (NDA), so feel free to sign it before telling us what you need, your timeline, your budget, and what you have.
Will Phung of M & C Saatchi Mobile warns that quality agencies usually do not respond to vague quote requests. Well-known agencies are looking for partnerships, not one-off projects.
A good RFP does not have to be properly created or designed. It must be properly designed. Don’t say, “You have to run an acquisition campaign and you have no budget limit.” Specifically: “I have to drive $ X. I want to have a social, paid performance, but I’d like to give you an impression. I already have these creative resources. But I need to make one video. “”
4. Find a match
Fit is just as important as communication. If the agency’s job is too bold or bland, go ahead. Choose an agency that matches your budget history, has the expertise you need, can handle large projects, and can plan like-minded tasks. Before submitting a request for quote, consider getting your agency pre-qualified by talking to your agency over the phone.
5. Make sure you can communicate with them
In the process of quoting, ask to meet with a team that works with you on a daily basis. The agency may not be able to refer you to the entire team, but you should be able to refer one or two people, preferably leads. Spend time with them. Make friends enough so that you can communicate easily.
If you’re interviewing an outside agency, you can meet in video via a service such as Google Hangouts instead of by phone.