LinkedIn is a renowned platform that makes it easy to find the right job, connect with professionals in the same field, and learn the relevant skills to make it big in the career. Anyone can easily sign up for a LinkedIn account using their mobile or computer. In addition to it, you can download the LinkedIn app for a better user experience. The LinkedIn profile shows the user’s profile photo, qualifications, and experience to a recruiter. If your experience and qualifications suit a particular job, you will receive a message directly from the recruiter. It is a great platform not just for employees but employers also. Advertising on LinkedIn can boost your followers. Having a good number of followers can have a positive influence on your recruiter’s mind. Here is how to advertise on LinkedIn.
Create a Campaign Manager Account to Get Started
A Campaign Manager account is necessary if you want to run an ad on LinkedIn. It lets you select campaign-related goals such as impressions and clicks. You can’t have control over your campaign and won’t be able to see the status of your ad campaign without it. It gives you a detailed view of the Clicks, Shares, and Follows.
Choose Your Objective
The beginning of every campaign is based on an objective. One needs to be aware of the objective to create a successful campaign. Some people promote their content only to build brand awareness. Some consider the engagement rate, video views, and website visits important. Your objective is what determines the success of your campaign.
Reach the Right Audience
Your campaign won’t bring fruitful results unless you have chosen the right audience to view your ad. The targeting tool on LinkedIn displays more than twenty categories of audience. You can select the type of audience you want. The more effectively you target the audience, the higher engagement your ad will have.
Choose the Appropriate Ad Format
After logging into your Campaign Manager account, you can create your ad campaigns and manage them. There are four types of ads that you can choose from. The first is Sponsored Content. It appears in the feed of LinkedIn users. It comes in three formats. You can place it either as image ads, carousel ads, or video ads. You can use the Sponsored content and target the most appropriate audience. You can reach more and more people, build brand awareness, and make a good rapport. The second type is the Message Ads. It directly sends a message to prospective ones and offers an opportunity to have a conversation directly. Message Ads can be powerful enough if you want to drive stronger engagement. The third type is Dynamic Ad. The format is effective enough if you want to drive more audience and followers to your LinkedIn page. It displays your profile photo, job title, company name, etc. It assists in expanding the number of followers and drives more audience to your LinkedIn page. The fourth type is Text Ads. Text Ads don’t cost much and are effective. These help you reach professionals and connect with them.
Set Budget and Schedule
Here are some necessary points to learn about setting the budget and schedule. You can enter the bid amount according to your objective. The “Bid” is the amount that one pays per click. You can set the bid amount you can afford. Setting it to lower than the average budget won’t let your ad run. “Daily budget” is the amount that you want to spend every day on ads. Set the date when the ad campaign should start and end. Click “Launch Campaign.” Your ad campaign will begin running as soon as it is approved.
The purpose of the article was to let you know about how to advertise on LinkedIn. We hope the information proves helpful.