On June 30, Cargill officially launched the plant meat brand “plant ever” in the Chinese market. This is Cargill’s first trial sale of factory chicken nuggets in the Chinese market in April this year, and it directly launched the brand to consumers. It aims to meet the demand of Chinese consumers for nutritious and delicious alternative protein.
The first batch of “plant ever” vegetable meat included two products, namely vegetable chicken nuggets and vegetable beef patties. This product combines the nutritional value of vegetarianism with the delicious taste of real meat. At present, chicken nuggets with vegetables are on the market, and beef patties with vegetables will be on the market in July. The above-mentioned products will first enter the flagship store of Cargill brand Sun Valley tmall, and then enter other online and offline channels.
Next, Cargill will launch two other vegetable meat products and Rosen convenience store, which are vegetarian fresh Beth and vegetarian chicken strips, and are expected to launch in July this year.
Chen Mian, general manager of Cargill protein China, said: “Cargill is fully exploring the future oriented protein consumer market. It is necessary to continuously strengthen the traditional animal protein business and continuously invest in the field of alternative protein. With global R & D expertise and supply chain advantages, Cargill will continue to provide customers and consumers with safe, responsible and sustainable protein products. ”
The two kinds of plant meat products are produced in the factory of Anhui Chuzhou Cargill company. These locally produced “plant ever” vegetable and meat products will meet the diversified needs of Chinese consumers, and food and nutrition in Europe will provide them with more high-quality protein choices.
Over the past five years, Cargill has invested more than $7 billion worldwide to expand its animal protein business to help customers expand their market share and meet the growing demand for protein. At the same time, Cargill has invested in several meat companies in Asia and North America to develop and produce several vegetable meat products.