There are times when you face problem by the competition in business as they beat really hard in the search results. So, what do you plan to do about it? Have you tried conducting research on your competitor? Have you tried to analyze their content marketing strategy? Hmm.. may be may not be. Right? Well, one thing is clearly sure that they are doing somewhat right and you are falling behind. To keep up with the track and changing demands, there are different SEO tools which are helpful in analyzing the competition and bring effective strategy to take them on. Out of all the marketing techniques for any business, content marketing provides a tremendous opportunity to boost their success and growth. Businesses are able to improve online reputation, build a community and grow advocates of brand by just delivering valuable and relevant content to the users. When we talk about content marketing, it is a balance.
When you are trying to engage your audience content should appeal them in a way that’s fresh and engaging. It is only thing needed to be successful. However, you need a strategy which is based on data for reaching your target audience. Thinking what kind of data is needed? It totally depends on your goals and your audience. Or you can also say what your efforts are for your business and what your targeted audience is seeking out for. Too much right? We understand if you are struggling with content marketing work? But remember one thing that without content marketing it is not at all possible to get a right digital marketing strategy. And, without a good strategy and best tools, even that won’t be of much help.
We can totally agree on the fact that a job of a content marketer is tough. You have to pick the correct topics that users care about, choose the correct format, and then truly form something that is interesting and significant. Even after this the job isn’t over. You have to ensure that the potential customers find your content via social media and sera. Then comes the big need of converting the readers into at least warm leads. Huh! Too much right? Content marketing is not an easy job to do. So we have few things to get in line. But, there are tools to help you to work better and creating content faster and more efficiently without getting sidetracked. It is none other than SEMrush.
Let’s look what is SEMrush?
To be very specific, SEMrush is much more than an SEO optimization tool. Being organized into tool-kits is among the amazing specifications of the tool. Right from Advertising, Content Marketing, Competitive Research, Social Media, SEO, and Management, SEMrush can help you in performing any of the tasks. So, being a content marketer, you can strait away go to the Content Marketing Toolkit to get the work done rather than just trying to know what sections are important. However, SEMrush could be a little overwhelming may be because it has a lot of things to do. So, this is the reason why an organized guide is required. So let’s get started.
Reasons to use SEMrush for Content Marketing
Reason #1: Effective Keyword Research
For perfect content marketing plans, it is important that your strategy of keywords should be bedrock. It is only with the keywords that our customers are able to find you. And, in this process, SEMrush plays a vital role by identifying the keyword phrases which are more easily to get you the search traffic. SEMrush is an amazing thing which provides with a decent amount of SEO intelligence and also helps you with optimization of keywords and content strategy. More to this, you are able to discover the various keyword variations through SEMrush that are connected with a particular root word. SEMrush allows you to get a much better idea about people actually search online. The software helps you in identifying user behavior much faster. With this, you will be able to look for the average searches per month for each keyword phrase and also the competition for them.
Reason #2: It is a Content Audit Tool
SEMrush is a perfect tool that enables you to check the quality of the content that you are posting. It can be on the site pages that are dependent upon sitemap data. In this way you are able to know more effective web pages than the others.
- Audit the data such as social signals from Twitter, user signals, back links, Facebook, Google Plus can be done. And apart from that it is able to judge the bounce rates, period of sessions, and number of sessions.
- The tool is amazing to collect the data from metadata, content authors, and span of content for each and every URL. By making use of these metrics, one can classify the pages, which are not getting the proper viewership that they deserve.
- Apart from that there is an option for “Content Audit” under Content Analyzer. And, when you click on the “Start Audit”, the tool itself will begin to gather the data for you.
- However, when the tool will generate the report, one must be able to notice the errors on the website. Moreover, by classifying content over social shares or back links, one can do this faster.
- The web pages that need to be updated can also be found on SEMrush.
- Finally, with SEMrush you are able to find the content that may be extended into long posts after calculating the word count.
Reason #3: For Post Tracking
In order to keep the track proactively of what is up with up to 50 different pages of content, SEMrush Post track the content. Apart from that, the will enable you to set up to receive the email notifications daily. The updates can be set to be received on the specific posts too. So, even if you unsure about how many posts to track, the best way is to prioritize the posts which cover unique kind of topics or content pieces, or pages which are currently under performing. Most of the organizations track all the recent posts for some time. So, if you are using 50 pages for a site, then you can remove old page and begin looking for a new one at any point of time. The way by which you can do it is super easy. All you have to do is to just copy the URL into the text box. After that you need to click on Add Article. In this way the statistics will show up. Easy? More to this, you can also get knowledge about the social shares. What you need to do is to click on the column to see a breakdown of shares that too on each of the platforms. The information however can be used to learn more about the users hang out location and the type of content they are sharing. This feature can also be used to monitor opponents with effective content marketing in order to find out what else they are doing.
Reason #4: Distribution of content
When it comes to distribute the content and reach a larger audience, SEMrush is surely helpful tool. As it helps you to do the different channels analysis, it will also help you bring into line the right channel. Most commonly used 3 ways for the distribution are email outreach, social media, and paid ads. For the distribution of content a paid campaign is a totally effective way and moreover you can check the visits on to your landing page. Apart from that, for email outreach, you can use a link building platforms or SEMrush’ Link Building Tool. It is best and will help you to mechanize your outreach process.
Conclusion
SEMrush is a great tool and it turns out to be helpful in every way in your content marketing strategy. Be it planning for a huge marketing strategy or getting metadata for your web page, SEMrush is a tool that is wonderful to improve your content marketing strategy. SEMrush is helpful to let you track the metrics and set up for tons of insights and opportunities to hit all of your goals. Having the remarkable control to identify profitable keywords, SEMrush can make competitive data that is better than various other content marketing tools.