You may already know that making an e-book is important for digital marketing, but do you know how to make an e-book? Find out now and see how his relationship with the transformation of visitors to your page into leads works.
It is almost impossible that you have done research on Digital Marketing and have not read anything about e-book and how it can be essential to nurture your potential customers.
Just to remember what an e-book is, they are electronic books, that is, electronic books that can be accessed and fast through the internet.
But did you know that it can do more than simply nurture customers and still attract new leads?
Exactly, a good Digital Marketing strategy combined with good Content Marketing techniques can be the key to attract new quality leads.
After all, there is no use in leads that do not connect with the products and services that your company offers.
So to find out how to make an ebook and how it can help generate new leads for your company, see the content that has been separated into the following topics:
• How to make e-book
• The relationship between e-book and lead generation
• Don’t waste time and start promoting your e-books right now!
How to make e-book
The specific way of doing e-book can vary a lot from company to company, or according to the subject.
But anyway there is a basic checklist to be able to create a quality e-book for your company and still be able to create new leads with quality content.
So to know how to do e-book see the topics below.
Know the company’s objectives
The first step is to define the goals. If your company’s ultimate goal is to sell airline tickets, for example, the e-book should be aimed at educating the customer.
That is, it needs that at some point in this education the content is related to the final objective.
So if the company’s goal is to sell tickets, do not do content about pet stores, but materials such as “family travel”.
They are basic concepts of how to do inbound marketing and that can assist in the creation of your company’s content.
Know your audience
So if you know what your goal is, you know who can be reached by it. So as one of the digital marketing and segmentation techniques in general create a persona.
Create elements that allow the Inbound Marketing team to understand how they are dealing and thus create the content according to the visitor’s purchase stage and deal with it in the best possible way.
In addition, the language must be defined according to this audience as well, after all, executives do not want to consume slang content, for example.
Then adjust the language of the content with that of the website and the visitor who will have access to the rich material of the e-book.
Define and study the content
Once you know who to talk to, you can think about what interests that visitor, what he needs to know to be more interested in your company’s services.
Therefore, it is necessary not only to create rich material content and disseminate it on the website, but it must be designed according to Inbound Marketing techniques.
That is, educating the visitor and making it possible for him to increasingly see his company as the solution to the problem he has.
Furthermore, it is essential that the content actually has quality. Which means that the team that is responsible for creating the content must have a de facto study to be able to write about the topic properly.
Create a structure
A good way to facilitate the process of creating an e-book is by developing a pre-structure.
Define guiding topics to separate subjects and discuss them with the team responsible for Digital Marketing techniques and the team with Inbound Marketing techniques.
Thus, all areas can guarantee that the content does indeed present the necessary quality on the topic, but it is still educational within the concept of how to do Inbound Marketing.
That is, complete and educational content, of quality and with the correct direction for the companies.
Develop the e-book
Once those responsible for the rich material know what an e-book is and have already defined the previous topics on how to create an e-book, it’s time to get your hands dirty and produce.
Planning goals and deadlines for creating the e-book can be a good way to ensure that they are done according to the needs of the company’s schedule.
So it is at that moment that the whole phase of planning the purpose and function of the e-book takes shape.
Also remembering that after it is finished, it is very (VERY) important that a person from the area of Digital Marketing techniques, or from the area of Inbound Marketing techniques can review the content.
The first one can review the content and concepts presented, while the second one will analyze whether the e-book fits the way of doing inbound marketing in the right way.
There are several tools available in the market which you can use to develop an ebook. Sqribble is one of them. It claims to create an ebook in 60 seconds. So read the complete Sqribble Review and check how it can enhance your ebook production.
Think about design
As the last topic before launch, it is clear that you should not simply insert the content into a PDF document and make it available on your website.
So the layout that will define how the content will be presented is very important to separate the information.
A good job by the designer can even facilitate the process of reading the rich material. Besides, of course, the images that can illustrate and exemplify items throughout the content. To facilitate the process and give a professional appearance, there are several digital tools on the market for creating e-books.
Now that the rich material content is ready, it’s time to get it out there and start attracting your new leads.
So the company’s website may have CTA’s that direct to the content, it may have content from the page itself that leads to the e-book, but the most important thing is that it fits in the “frame”.
Do not appear as a loose piece in any and all content, but only where it makes a difference to the visitor’s content.
For example, if your company sells airline tickets, and there is a blog with content like “family vacation” you can insert the e-book “how to save on a trip”.
Thus the contents are completed and the chances of him being attracted to read the e-book are even greater since it is related to visitor research.
The relationship between e-book and lead creation
Once your company knows what an e-book is and how to create an e-book, you only need to understand how it can interfere with the creation of leads.
This is because whenever the process of quality content, the way of doing Inbound Marketing and the placement stage are done successfully, it is much easier for the content of the e-book to be attractive to the visitor.
And this is where the great opportunity comes in, as the function of the rich material is not only to propagate the company’s content but to educate and direct the visitor to the shopping journey.
That is, when you create the content, you can already do that thinking about what are the subjects that lead to this e-book and then make it public on the pages of the right content.
And by providing access to the free e-book, you can ask for some visitor data, for example.
From name to age and email are ways to turn that simple visitor into another lead in the company’s database.
Even though he is not yet ready to complete the purchase. At least the company has his contact and can now begin to develop and send content relevant to the lead’s goals.
Don’t waste time and start promoting your e-books right now!
So now that you have remembered what an e-book is and learned how to make an e-book, you can start thinking and talking to the areas of the company to develop the guidelines and topics to be covered in the content.
Also, don’t forget to always keep the digital marketing team in line with the inbound marketing team to ensure the effectiveness of the company’s rich material.
And if in addition to how to do e-book you are interested in knowing other tips on how to improve the results in your company, keep reading the Blogger Cage.