Intelligently interact with your present, past, and future customers with FiO’s Intelligent CRM (iCRM). With iCRM you can automate your marketing processes by turning the customer information you have gathered into actionable marketing data and strategies.
This is accomplished by using a closed-loop integration along with predictive analytics and machine learning. The integration is closed-loop as iCRM manages the entire customer experience in one convenient solution. Using predictive analytics allows you to see the propensity for customers to open, click, and buy, thereby allowing you choose the clump of customers for the campaign you are looking to run. The machine learning will constantly improve with time, becoming more and more accurate with each campaign and customer purchase. Making your CRM an intelligent solution will ensure that you are touching the right customer clumps with the right message, through the right channel.
iCRM is made up of five platforms that create one powerful, integrated solution.
Platforms:
Customer Data Platform, Customer Engagement Platform, Customer Data Platform, Customer Service Platform, Loyalty Management System, and Intelligent Assistant.
Our intelligent CRM Product use Case:
A prominent show company has implemented iCRM with great success, taking advantage of the closed-loop integration it offers. To achieve closed-loop integration, all the order and engagement data is retrieved on a regular basis (typically nightly). This way, predictive analytics can always be working with near-real-time data to make its suggestions. Their marketing department enjoys the usability of the software as they can seamlessly access data in the CDP to engage and service their customers. Customer experience and the overall customer lifetime value (CLV) is something they are cognizant of and actively working to improve. The integrated nature of iCRM is helping them achieve this through segmenting their customers, in an automated fashion, in clumps based on how often they shop (frequency), how recently they have shopped (recency), and their buying capacity (monetary). iCRM will also segment their customers by demographic and behavioral data, further allowing them to set up and market to specific customer personas. The intelligence of iCRM allows them more time to strategize and refine their message instead of wasting time building manual reports, analyzing data, and deciding which customers to engage with.
