Have you ever been thrilled to watch a brand video? Or listening to a person’s testimony about how they found solutions to their problems? So know that videos that move only have an effect on you because they use a technique designed specifically to awaken these feelings: storytelling.
Storytelling is a relatively new term for humanity’s ancient ability to tell good stories. It is becoming a good marketing strategy to reinforce, and often create value on, the products and services offered by companies.
It is not for nothing that television advertisements have become practically cinematographic productions. Large companies have already noticed that it is much easier to sell products and services to people who identify with the characters and trajectories presented in their narratives
The benefits of using Storytelling in your business communication strategies
Who doesn’t like to hear a good story? Storytelling is important for the marketing strategies of any business as it brings a series of benefits to the image and revenue of your brand. Among the main advantages of this technique are:
Getting public attention
A major problem with advertising today is the high rate of ad rejection. Consumers, especially those connected to digital media, have a real aversion to advertising.
When we talk about advertising videos the problem gets worse. There are rare ads that survive the mandatory five seconds on Youtube without telling an interesting story.
Using storytelling, that is, telling a story in videos that are emotional is a very effective way to win the user’s attention to your message.
Increase your campaign engagement
Another advantage of storytelling over traditional forms of marketing is its ability to generate engagement. Just look around you or your own behavior when using social media: you sure share a lot more emotional videos than those that only offer one product.
Awakening consumer desire
Anyone who has a good product is in serious danger of going bankrupt. Those who have an excellent product can survive with difficulties. You may have been confused by these statements, right? What I am trying to demonstrate here is that investing in the quality of your product is not enough, because that is not what the consumer buys. Increasingly, what people want to consume is the lifestyle of the brand.
Storytelling and emotional videos are great tools to build this lifestyle in your client’s mind to awaken his desire to be part of this reality.
Now that you know a little more about the power of videos that move you, check out more news about digital marketing strategies at Blogger Cage.