Lifestyle Product Photography: Concerning Facts
Consider below facts regarding Lifestyle Product Photography.
Now is the time to delve into the main points of lifestyle product photography. Now that you have an overview of the types of product photos you can take, it’s easier to see what lifestyle product photos you’re taking.
So do you need a hero shot in your product or do you include the model in your lifestyle product photo? What kind of photo you take is up to you.
Now let’s see how to start taking pictures of lifestyle products. Let’s take a closer look at this. Let’s start with what you need to know before taking a picture of your lifestyle product.
Find out who is buying your product
You might think you’re taking a picture of your product, but you’re actually selling your customers through the picture. The visuals are more powerful than anything else, so photos say a thousand words without saying a word. I repeat it more powerfully than anything else.
In our senses, vision is the most powerful sense we have.
It’s sold in photos, so it’s very important who buys it. Is the product targeted at a specific age group, such as people between the ages of 21 and 30? Is the person buying the product a woman, a man, or a unisex product?
Ask yourself a question like this! This allows you to know exactly who you are selling your product to. Therefore, if you know the right audience, you can connect with them through images. Otherwise, we don’t create bands like products for grandpas and grandmas. I don’t want to include rock and roll themes in my images.
Understand your audience
Now that you already understand the target audience and know who the customers of your product are, it’s time to dive into their heads and know exactly what their thinking process is.
What can you say scared? “Are you listening to mind reading?” Does that mean you should be a hypnotist?
But no, I’m not! It may seem difficult at once, it’s very easy, but it’s not. Let’s look at an example. If this product is for kids, what do kids think and what motivates them? What do they like
It’s easy to see that what excites and motivates us doesn’t affect the same thing for our children. Like a kid, seeing a hug from his / her favorite cartoon character is really exciting, but it doesn’t excite us as much as we are adults. Assuming you are an adult.
What we like as adults (and don’t say really dirty things) doesn’t motivate children. You understand my point! Find out what you don’t like or like and choose a concept that interests you.
Find what they want to see
Well, as you know, who are your buyers? What are their likes and dislikes? And what motivates them? When you take a picture, you are already over half the percentage.
You are already in their heads, believe me! You are a genius when you complete the process. You know that most photographers don’t know. Now is the time to know what your target customers like?
How can I make my product photos more attractive?
Your lifestyle product photos should be attractive enough, otherwise it won’t motivate your buyers to visit the product landing page. They don’t buy it and leave the website. You already know that lifestyle images actually show the usage and context of the product.
Therefore, you can brainstorm to get ideas and find the best and most effective strategies to make your photos attractive enough. You can also get inspiration from the top leaders in your niche.
So when talking about luxury handbags as a product for buyers, take inspiration from very popular brands like Louis Vuitton and make your lifestyle product photos really attractive.
Take a look at the images there and how lifestyle images actually sneaked into them. Get an idea and start implementing it in your image. But don’t forget not to copy. Take out the flavors and create your own image set.
Do you need a model?
Now that the idea is over, let’s see what it takes to take a picture.
Most lifestyle images include a model. If you also need a model, check it out. You can go to modeling agencies to hire professional models, but they can charge a lot of money on an hourly basis.
However, if you don’t know the modeling agency, you can contact the model directly from your social account business email address or type “models in ________ (your location)” on Google to get leads from there. Also ask if you are interested in your friends.
One thing to consider is that the hand model and the regular model are different. Most hand models are professional and charge a shooting fee. You can’t ask anyone to do hand modeling for your shoot.
Can your friends and family help you?
Product photography for your lifestyle requires everything you can’t handle with a helper or alone. You can forget something or make big mistakes from small mistakes by doing everything yourself.
You can ask your family and friends to help you with the shoot. Ask them that you need a helping hand, and I’m sure they will help you if they are possible for them. If they help you, don’t forget to give them back, and they will appreciate it.
Do you need an indoor or outdoor location?
Some lifestyle images look good outdoors, or some look good indoors. As a photographer, you must decide in advance where to take pictures of your lifestyle products.
