Content marketing, if we technically understand as a whole, is a proven strategy which can work as wonders for any brand. 2020 is coming and we are now discussing about the trends of content marketing and SEO which are going to hit some of the awesome high notes. Content marketing is known to be useful, authentic, and perfectly suited for the internet generation. Content marketing trends are catering towards to provide a bright future to helpful, useful, amazing content technically. Content marketing can be done in different forms and some of them includes videos, podcasts, infographics, blogs, newsletters, and whitepapers.
There are a few things that are surely certain for the year 2020:
- Content will be even more important
- Content creation and distribution will change radically
Yes, few people definitely uncertain about the powerfulness of content marketing, because the tactics, channels, and tools that marketers use to create and distribute content are evolving day by day. Now that we know success with content isn’t getting any easier. Let’s look at the content marketing trends for the year 2020.
Trend #1: Shoppable posts
Businesses are really finding it difficult to get their followers on social media to visit their online stores. But, things have changed now and they no longer have to do so. They can now make shoppable post via various online applications. Shoppable posts are the best and it helps a person to buy products which are directly posted through social media posts or ads. The shoppable post thing isn’t exactly new. Instagram checkout was launched in the year 2019, and after that they’re quickly getting more and more attention. One thing which makes the perfect sense in all this is Shoppable social media posts. Most of the people who are using social media are using it to research product purchases. One of the primary goals of the shoppers post is to ensure only a few steps for your shoppers. It will allow the users to buy directly and selling directly and will also ensure to decrease the chances of sales abandonment. However, to make shoppable post on social media you don’t even have to be a famous e-commerce brand.
Trend #2: Results-focused content
We all know that the competition related to the content is so ferocious now, you need a path to stand out. Here is how you can do it and find the fresh techniques to help your readers get quicker results. Despite of reading through a huge list of metrics to trail content marketing attainment.
Creating a post for the readers will let them to do on the post such as:
- Selection of their original content marketing score.
- See the 2-3 things that they need to track.
The result for this is that the content will be easier to ingest and it will be adjusted on getting readers to their desired result of faster. The process for using result-focused content as trend is simple:
- Identify the posts on which your blog will get the traffic.
- Turn them into separate list posts as per the result that the reader is looking for.
For creating a results-focused content, you only will need a developer to help you out.
- Determine what filters you want
- Link your developer to this article
- Ask them to study the examples and do it on your post
Trend #3: Visuals are taking Content to Next-Level
One of the best platforms that is visual-forward will continue to be a trend in the coming year 2020. Right from the communication to entertainment, visuals have got all-in on the power of ever-changing or interactive imagery. Visual social media reigns supreme between the coming generations who are soon-to-be-adults. Any social media platform such as YouTube, Instagram, and Snapchat are the best for the teens to hang out. We all know that YouTube is among the most-utilized platform, and even topping even Facebook. And this is the reason why visuals content is going to get more fascinating in the year 2020. The possibilities with the video content is endless. In the year 2020, it is sure that marketers are going to take advantage from custom, dynamic, branded imagery for their content.
Trend #4: Content will be optimized with Voice Search
For time being voice is not much used as a content strategy, but in the coming year it would no longer be optional. People who have adopted smart speaker have been grown. And, offering customers with a powerful and utility-oriented voice-activated content will definitely open a new avenue for engagement. Voice content provides an opportunity to skip the development of costly and often clunky website, and not only this, it ensures that the social media platforms which progressively need ad budgets to reach potential clients are also sorted. Voice-activated content is rooted with information and helpfulness and this is the reason why customers have become more used-to with using smart speakers. You can dive in deeper into voice content trends for the year 2020.
Trend #5: Streams of Content that are Dynamic and Personalized
Content marketing in the coming years is definitely is going to get beyond customer overwhelming individual pieces at random things of their journey of buying. Technology like voice recognition, identity resolution and CDP, is sanctioning a unified customer position across devices and platforms. This has given advantage to dynamic content streams and also it is assertable to customize an entire suite or bundle of content. In the content stream, you can make use of clever suggestion engines and AI to move clients purposefully. It also helps the customers to make informed decisions; based on identity tags, show customized content streams to returning website visitors; and fostering clients with next best response-based content over email.
Now above mentioned trends are upcoming for the year 2020. If you are curious to know what the trends were in the year 2019, here are some of them.
- More collaboration between brands
- Integration as a growth lever
- Capitalization on micro-moments
- Use of chatbots and AI
- Developing multimedia content with omnichannel distribution
- Authenticity, transparency, and value marketing
- Cross-team input and development
- Use of content cluster
- Content personalization and interactivity
- Using influencers as an ad hoc content team
Honestly, looking at all these trends, one thing is perfectly sure that the future of content has arrived. And, believe it or not it has never looked so good. Marketers are giving high status to the customer’s information needs and quality of the content they are providing. They are also giving importance to gaining trust and authority with genuineness, not just making things out with sales tricks. In the coming year 2020, the expectations for integration with content are limitless. Moreover, you can watch the advanced marketers to begin the boundaries of content creation.
So, which one is your favorite trend among all these? Do share with us in comments.