In this festive season, e-commerce players will brace themselves for one of India’s biggest e-commerce sales, as major players such as Tata Cliq and Walmart-owned Flipkart are expected to offer records of shipments in this peak sales month starting on 16 October.

This year experts proposed that Flipkart & Tata Cliq deliver twice as many discounts as before. An expert analyst predicts that the holiday season this year will be a far greater occurrence than last year for e-commerce companies. Flipkart and Tata Cliq have planned to double their bets this year because more people have been drawn by the online shopping area and by the demand for deliverable goods.

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