Remember Captain Haddock’s “Yo, ho, ho and a bottle of rum”? We all loved his spirited spirit, right?
Well, let’s get honest! We all love getting our glass of Sauvignon Blanc, don’t we? However, come quarantine days and we are all eyeing our empty glasses and letting out large sighs! Not an essential item, it never popped up in the online shops soon enough. Time went by and wine sellers all across the globe started steadily breaching the online platforms and go on with the option to sell wine online. And it seemed like the consumers couldn’t have enough of it. So, needless to say, the sales proliferated like never before.
Social distancing and sipping on to a glass of your favorite beverage, that was that entire people were seeking. Even so, wine sellers going online for the first time started realizing the immense competition that they have. Often their eCommerce website comes with glitches that showcase their naivety in the field. So, they surely need some guidelines to include features in their site. But, first, let’s look into the state of the wine kingdom in the online platforms in 2020!
Wine Ecommerce in 2020 – Flash Sale!
“Give me books, French wine, fruit, fine weather, and a little music played out of doors by somebody I do not know.”
- John Keats
From Keats to the one reading it, the taste of wine and that of his/her favorite hobby, combined, is Elixir in short. With COVID-19 on the loose and emerging online shops, the online sales of liquor skydived. Here are a few numbers proving the popularity to sell wine online-
- The global wine market was predicted to grow at a CAGR of 5.8% during the span of 2020 to 2025.
- The online beer, wine, and liquor industry in the US registered $983 million.
- The global wine market size is predicted to reach 70500 million USD by 2024 owing to the COVID-19 impact.
This competition landscape, the potential of growth, sales channels, and distributors brings in the need to have a fully functional online wine delivery website that has all the highlighted features for 2020. For those looking for such sites, here is a roadmap!
Must-Have Wine eCommerce Platform Features For 2020
First of all, think of all the things that you would want your alcohol marketplace website to do for you and your company. Here is a list –
- Marketing and promotion
- Lead generation and conversion
- Event booking
- Customer service, etc.
This preliminary step would ensure that you choose the most suitable features for your site to sell wine online. With the tasks set as our website’s goal, now let’s look into the features of the websites that are doing the rounds amongst your potential customers.
Look into what they are doing right and prepare to get yourself inspired to create a wine e-store, after all the goal is to spike your conversion rates!
This is a basic requirement for your winery site. Get this; smartphones are a common acquaintance for individuals around the globe. During these times if your site isn’t mobile-friendly, you lose out on the very first battle of the winery website world. Here are a few figures stating this statement –
30% of users opt for mobile device payment options over other methods.
So, get your website to be a responsive one so that it fetches more clients and facilitate them with convenient browsing options.
Imagine walking into a wholesale store where the shelves are not categorized well. In short, the store is a clutter. Do you think without the order semblance, you can enjoy a great shopping experience? Then, why should your online store that helps sell wine online be any different?
This brings us to the point of building a site that is featured by excellent navigation that clears the path to categorized products. This makes their online winery shopping an engaging one! In this regard, we can offer you some tips on our blog wine eCommerce: how to successfully sell alcohol online. Here are a few teasers –
Tip 1: Use expanding dropdowns in menus to bring out more options post users make their initial choices.
Tip 2: Create a tiered structure on your home page to avoid any cluttering. Let the main categories be there on your primary site and discover the branched out products steadily.
Easy Search Facility
“Time is money” – remember this quote? The entire globe has been running on this wheel for the last decade and even more so from 2020 on. Users are always on the lookout for sites that provide an easy search facility.
The best way would be input featured keyword and image search options on your site. This satisfactory experience with clients strengthens. The client-brand relationship, couple this with convenient navigation and faster loading time and you have a winning winery eCommerce site!
Are you looking just into the local market? But, why? When the globe is offering you its hold of potential clientele? Here is a breakthrough into your global market – looking into the multi-currency option.
Tap into the global market via accepting payments in diverse currencies. This expands your business and lets you knock at the global doors via online liquor opportunities. The multi-currency functionalities draw in client satisfaction from the convenience of placing online orders in their local currencies.
With the winery eCommerce sites, keeping a track of his/her product inventory is essential. This will help entrepreneurs maintain enough stock of products and meet their client’s demands as and how needed. You can also combine this with the functionality of GTIN API to leverage businesses and assist in the convenient tracking of products.
Secure Payment With Payment Gateway Integration
@Entrepreneurs: Step into your prospective consumers’ shoes and think of the fact that there are security issues when it comes to online payment. Thus, while launching your winery store online, take into account these risks. It would be convenient to provide diverse payment gateways to ensure that your existing and prospective clients get to enjoy –
Reduced chances of cart abandonment
Convenient option to choose and place orders
Aids in fulfilling business requirements
Don’t let your product shelf scream “Mayday! Mayday!” Create a product catalog to let consumers have a look into the inventory showcasing and add specific product assortments to their convenience. It would also be preferred if you could keep the power to filter products and add them to the catalog. So, users require less time to keep track of the inventory.
Analytics And Reporting
The characteristics of reporting analytics make entrepreneurs capable enough to avail of the analytical data and insights into the activities in their online stores and winery eCommerce sites. This information is essential for entrepreneurs to deduce and expand their current businesses.
Tax management should be attached to every merchandise. This integral component of the online winery marketplace would make the site appear on a global scale. It reduces the efforts to manage the tax rules of each and every country.
Diverse Payment Options
Varying client requirements and preferences during online shopping need to be addressed by your website. In this regard, it would be best if you offer them with functionalities that cater to their demands. Here is a statistic that will get your gears running – an estimated 30% of clients tend to leave the site if they face inapplicable payment choices.
You got it right! One of the best eCommerce mobile app features would be to include the trending mobile banking and wallet options, as many as possible, to make purchasing a convenient process. This will also affect the site’s conversion rate considerably.
For the global market, language-specific content is a mandate. This helps entrepreneurs launch into the exalted global liquor market, needless to say, the multilingual feature
Your liquor online stop can become the online stop for your existing clients and potential ones. All that you would need to do is keep your eyes and ears open for dressing up your website as per the latest eCommerce trends 2020. It would also be better if you can make your site voice-responsive. So, you have everything from our side to get ready for this online trend during the COVID-19 attack. Are you ready yet?