Brand building doesn’t happen overnight. It takes a lot of work to build strong relationships with people-and much of that work is done through marketing. Unless you have a strong internal team to help tell your story, building, and executing a marketing strategy can require some support. But finding someone to help with that can be confusing. There are many types of agencies, but how do you know if you want to hire a creative agency, a digital agency, or an advertising agency?
What is a creative agency?
A creative agency is a term for an agency that offers a variety of services under the headlines of marketing and advertising. In short, if you need a creative strategy, job, or promotion, they can help you get it done.
Some creative agencies specialize in one more than the other, but usually offer:
Social media strategy
Measurement and analysis
Creating content (also known as “creative”)
Blogs and articles
Content planning and publishing
Motion graphics (or animated video)
Web design and development
In short, a creative agency is a creative partner that helps your brand tell the story.