Brand building doesn’t happen overnight. It takes a lot of work to build strong relationships with people-and much of that work is done through marketing. Unless you have a strong internal team to help tell your story, building, and executing a marketing strategy can require some support. But finding someone to help with that can be confusing. There are many types of agencies, but how do you know if you want to hire a creative agency, a digital agency, or an advertising agency?

What is a creative agency?

A creative agency is a term for an agency that offers a variety of services under the headlines of marketing and advertising. In short, if you need a creative strategy, job, or promotion, they can help you get it done.

Some creative agencies specialize in one more than the other, but usually offer:

Strategic service

Advertising strategy
Brand strategy
Content strategy
Marketing strategy
Social media strategy
Measurement and analysis

Creating content (also known as “creative”)

Annual report
Case Study
Blogs and articles
Branding
Copywriting
Edit copy
Content planning and publishing
Data visualization
E-book
Explanation video
Graphic design
Infographic
Interactive
Animation video
Video
presentation
White paper
video
Motion graphics (or animated video)
Micro content
Photo
Web design and development

Communication service

Media purchase
Paid placement
Sponsored content
Influencer marketing
PR

In short, a creative agency is a creative partner that helps your brand tell the story.