The power of SEO (Search Engine Optimization) can be recognised at the moment when a website with no visitors, in the beginning, starts getting a huge amount of organic traffic after implementing effective SEO strategies. Several website owners usually explore why their fully-featured, visually appealing website is unable to gain enough traffic that it deserves. Many of them will end up with some silly reason, such as budget. But if you ask us, the primary reason why your website is not getting enough attention from the visitors because it is not optimised for Google Algorithm.
In this era, building a website on several web designing platforms such as Wix, WordPress, or Squarespace has become a matter of few clicks. At the same time, most SEO Melbourne or marketers fail to figure out what lacks their SEO strategy. And the Google algorithm concept is one of them.
What is the Google algorithm? How does it work for SEO?
Here we have covered everything you need to know about the Google algorithm and how it can help rank high in SERPs (Search Engine Result Page).
What Is The Google Search Algorithm?
Before we discuss how the Google algorithm works for SEO, let’s first take a deep dive into the Google algorithm concept, and to answer this, let’s go back to the mid-1990s. When the internet was introduced, getting online was meant inserting the CD into a drive and downloading Americal Online (AOL). That was the time when AOL’s website & search engines were widely popular, and its popularity remained through the turn of the century. In 2001, Americal Online had faced a major decline with the introduction of Yahoo, and there is no second thought over the fact that it holds the top position until 2010. And later on, it was overtaken by Google. Do you know what makes Google one of the ultimate giant IT names like Yahoo? The secret behind their success was their algorithm.
Talking about the Google algorithm, it is considered a complex system that allows this search engine giant to search, find and return the relevant pages for a particular search query made by the user. Precisely, the whole ranking game revolves around multiple algorithms.
Why The Google Algorithm Is A Core To Your SEO Strategy
Now you’re very well aware of the Google algorithm concept. But when it comes to ranking a website, why is it important to consider Google algorithm a core part of your SEO strategy? Creating a website is easy but ranking a website is challenging; after all, there is huge competition in the SEO world, and everyone strives to enjoy the benefits associated with ranking on top on the SERPs.
The website ranking on the last page of Google seems invisible to the audience. It may sound weird, but that’s true! There is no surprise that Google has more than 90 per cent market shares in global search engine usage. If we say in numbers, it is estimated two trillion searches every year—3.8 million searches per minute.
This is the Google algorithm that decides whether your website should be ranked on top or not. No one can’t ignore this fact easily because the top three results on Google tend to earn more than 75.1 per cent of all clicks. Don’t forget!
No doubt, the Google algorithm is a core part of the SEO strategy that a marketer should follow. If not taken seriously, you’ll end up with no positive outcomes.
So, here it is. Google algorithm is a wide concept and also a crucial part of any SEO strategy. Implementing your SEO strategy and optimising your website for the Google algorithm can lead you to better SEO results and leverage the ranking in SERPs.