In the past, finding out the credibility of a local store was extremely easy. One just had to speak with a neighbor, and you would get a detailed analysis of the store and why it is good or bad. Today, the same recommendations have shifted from your backyard neighbor to the internet. There is no dearth of online review sites that can be used to find what people have to say about a specific store. It is more like an online version of “word of mouth”. Every satisfied or disgruntled customer has the right to share his experience on the online platform. It is, for this reason, many businesses shy away from listing their business with Yelp, Google, and many other review sites and leave themselves open to potential criticism. Small Business SEO company can help businesses get 5-star reviews for your small businesses. Here is how they ensure the same-
Create trust and make your business visible
Another way of giving a boost to your business, make it more visible, and create trust among target customers is by posting online reviews. It helps un increasing local search engine rankings using organic strategies. As the number of people discussing your brand increases, its visibility increases in direct proportion. Unique content is created with every review and is brand relevant. This pushes the website to higher rankings.
It is significant to note here that consumers are largely distrustful of marketing strategies and techniques. When they work hard to earn money, they also look for reassurance that they will get some value out of it. It is thus 90 percent of people checking out the credibility of a business online by going through the review websites. Multiple reviews are read before a buying decision is taken and they are ready to trust the brand.
Consumers look for reasons why they should choose a specific business over others. In these times when the market is increasingly becoming competitive, it is natural for them to make a well-informed decision.
Make or Break a Business
Online reviews posted about a business online can make or break a business. If a business receives glowing, positive reviews about its products or services, it gives a huge boost to the business. Using the Five-star rating system, review sites ask the customers to star a business. The more are the number of 5-stars, the higher is the revenue of the business. Conversely, businesses with less than five-stars are usually overlooked by the customers. It is difficult for them to trust the business. Thus, positive reviews have a direct impact on the business, and it turns out to be the driving force for increased foot traffic.
Just like positive reviews, customers also read negative reviews. If a business receives negative reviews, it can have a detrimental impact and can cost almost 22 percent of potential customers. Thus, online reviews can make or break a business.
Request Reviews from Satisfied Customers
Businesses must have a strategy in place to solicit reviews from the customers, especially happy and satisfied customers. Never try to get fake reviews as it can cost you your business. It is not only illegal and unethical but can backfire for the business. The business must try to earn the trust of their customers. It is not very tough to get good reviews. Businesses just need to ask for it. Most of the time, customers happy with a product or a service are very forthcoming and do not hesitate to share their reviews. Prepare a proper plan and put into action and earn excellent reviews from your customers.
Always respond to a review
Businesses must respond to every review they have received, whether it is positive or negative. Not responding to negative reviews is a big mistake because 63 percent of the time customers want a response and failing to do so result in disappointment. When responding to negative reviews, it is important to write carefully with a lot of finesse so that the customer is placated and is not offended by your tone. Remember that these reviews are read by a lot of customers who are planning to buy a product from your business. Thus, stay away from making emotional responses, angry tone, and focus on being polite with them.
In a nutshell, your customers are your strength, and you need to engage them for their support so that you can rely on them for good business.
Online reviews can be considered as a two-edged sword. Its proper use can help in getting excellent results. Use it as a business opportunity. These reviews can help enhance local search engine optimization results, provide feedback, and are a treasure trove of information. Seek reviews from your happy customers and start building a nice, happy family that helps to keep your business booming and growing.