Imagine opening up your ice cream bar and spending a good amount on quality ingredients, but its packaging looks ordinary? Not enticing enough. We have sorted out handy tips to help your sweet treat packaging beat the competition with flying color!
Why does the packaging need to be attractive?
Ice cream is another name for sharing or spreading happiness with your loved ones.
A customer doesn’t know how ice cream tastes, what ingredients are added to it, and what color it has until he opens it up. What do you think would entice a customer to buy an ice cream tub for his family who doesn’t even know how it tastes and what color it has? Only the Ice Cream Boxes can convince him of that.
The more professional packaging, the more attractive it would be for the customer. Packaging should speak for itself and should stand out amongst competitors.
Here are some of the tips to professionally ace your ice cream packaging.
- Target the audience
Kids and the younger generation would never say a NO to an ice cream scoop. Know your audience and work accordingly. Choose a packaging that is more appealing to the eyes. The vibrant color, fonts, and details on the product boxes should be heart-winning.
- Exciting color
The main target of ice cream manufacturing companies is to compel a buyer to buy the product. Therefore, design the box packaging to appeal to the eyes and speak for itself. You can use shouting color as kids and young youth are mostly targeted so these florescent color can attract them.
- Packaging should deliver the mission, vision and values
Since it’s an ice cream packaging and measured in litres, its packaging should ensure that the product would remain contamination-free.
From the place where it is poured into the ice cream boxes, packed, and freezes to give it a proper shape, to its deliverance, the quality should not deteriorate. That’s how the core purpose and value of the packaging and the product would be portrayed.
- Important points for packaging for ice cream boxes
- The ice cream packaging boxes should be strong but light in weight, the print should be of top-notch quality because it seldom happens that when the ice melts and flows through the printed words written on the boxes, they get erased and are not seen or read properly.
- The print quality should be excellent and readable, and the boxes meet the standards and remain contamination-free as they use laminated cardboard in them. It has a wet strength in it which keeps the moisture and water away from the product.
- The box material should be able to hold the temperature so that the ice cream doesn’t melt away before it gets delivered.
The ice-cream product boxes should be easy to handle. It shouldn’t be like you are putting a lot of effort into opening up the lid of the box and once it gets opened, you see the whole ice cream is spilled on the floor.
- Ecologically suited tubs for ice creams
The paper tubs are used for storing ice creams in the best way. You can consider this packaging option for a long term as they are light in weight and eco-friendly. Also, their appearance is appealing too.
- Packaging uniqueness
The packaging of your final product should be unique from the rest of the products being sold in the market. OBT Packaging sells quality custom boxes and their print quality stands out and has set standards in the market. The laminated cardboard material retains the external temperature and keeps the frozen material in its original state.
- Brand logo
Keep the brand logo prominent on your overall packaging because this will give the buyer the first impression. The attractive the logo, the appealing it looks. On the overall packaging, the brand logo should dominate as it will represent the name of the company.
Also, the Custom Shipping Boxes with Logo allow you to choose fonts of your choice. They are manufactured in such a way that tempts the customer to buy the product. Most of these custom boxes are rectangular or corrugated in shapes however, you can always customize them according to your choice and over that, the logo adds spark to the overall packaging.
- What customers look for
The information on the packaging could be the establishment year, expiry date, manufacturing date, flavor, ingredients, name of the company, logo and price. This additional information can be helpful for the customers, and they most likely look for them as well.
You can get customizable ice cream packaging boxes with additional information on them at the lowest prices compared to the current market rates at OBT Packaging, which is a promising brand in terms of services, deliverance, and quality.
- Marketing Strategy
Apart from the exceptional packaging of the product, it is equally necessary to socially promote the brand as well so that people who are less socially active can get to know through banners, billboards and flags in a supermarket or outside on the streets about your product.
- Distribute pamphlets
- Make engaging social media content that promotes your brand
- Discounts on first 20 boxes
- Step in the market competition
Once you have set your standards in people’s mind, try launching new and different ice cream flavors. They are already impressed with your innovative packaging skills so they can trust the brand again and you are all good to go. Click Here.
Packaging has an emerging impact on the sale of the manufactured product. Not only the taste of the product is important but its overall packaging is also something to ponder.
Also, never compromise on the quality of the product and of the packaging as well. Once you get established and start selling ice cream in the same boxes as local brands, it will also lose its value and worth. People can think if the packaging has changed, what’s the surety the taste is the same?