While ordinary people were chasing fleeting clothes and cramming for midterms, Susie Wang was filing patents on her behalf cosmetics company, 100% Pure. Mixing her innate desire to have self-care and her academic pursuit in chemistry, Susie was partway through college when she happened on a means to prevent one hundred percent 100 % natural ingredients from oxidizing. When she started being attacked with the world’s leading cosmetic companies, Susie walked from soccer practice to function just like a formulator where her eyes were opened up up wide for the dirty side in the cosmetic industry. We recently connected with Susie to educate yourself regarding the influence of her Korean background on her behalf account professional pursuits, her skincare routine, as well as the launch of her company 100% Pure.
100% Pure Natural Lipsticks – Interview While Using Founder, Susie Wang
Attending School YOU DISCOVERED Stopping one hundred percent 100 % Natural Ingredients FROM OXIDIZING Along With The Knowledge To Launch THE PATENTS, WHICH ULTIMATELY LAUNCHED Your Work. WHERE DID YOUR Fascination With NATURAL PRODUCTS Result From?
Beauty, self-care, and pampering really are a huge a part of my Korean culture. Since I used to be three years old, Used to do formerly forage for fresh berries and herbs inside my garden to produce myself facial masks. I spent my weekends in onsens, bathing and steaming while masking and relaxing. Move forward 10 years roughly plus it came as not surprising that we eventually walked from college to function just like a cosmetics formulator.
“Ever since i have have was three years old, Used to do formerly forage for fresh berries and herbs inside my garden to produce myself facial masks. I spent my weekends in onsens, bathing and steaming while masking and relaxing.”
100% Pure Organic Eye Creams – Interview While Using Founder, Susie Wang
Reveal In Regards To The SIMPLE SPILL Within Your LAB THAT INSPIRED A Significantly much deeper Analysis To The DIRTY SIDE OF COSMETICS. Whoever Else Uncover ABOUT TRADITIONAL Things That You Would Like You’d HAVE KNOWN SOONER?
I used to be formulating a wrist watch cream for one of the world’s largest and lots of esteemed cosmetic brands once i accidentally knocked over one of the chemicals towards the lab table. The spill made plastic table warp. I used to be shocked! I wondered what type of damage caffeine could do today to the skin we have whether or not this could damage a difficult plastic table.
Every time a chemical would get sent to the lab, it may be supported having a guide that was usually never read and just filed. Following a chemical accident, I started opening the booklets also it was horrified to determine that lots of the dangerous chemicals were tested on creatures showing that birth defects and tumors were produced after application on animal skin. Once I seriously notified your brain chemist, they tried to make certain me a persons disease fighting capability will be a much more effective when compared to a rodent’s. It absolutely was then that we made a decision to make a brand that was truly natural, safe and cruelty-free.
100% Pure Natural Cosmetics – Interview While Using Founder, Susie Wang
In The Extended Report On CULPRITS, Which Are The TOP THREE THINGS We Have To Consider When Selecting COSMETICS?
Avoid chemicals-releasing preservatives.
Avoid petrochemicals-there’s even teflon in cosmetics (to repel moisture for matte lipsticks, water-resistant sun block, and waterproof mascara).
Avoid additives-they aren’t just harmful since they mimic excess estrogen and so are connected with cancer, but they are also pollutants for the atmosphere plus a large reason half from the world’s barrier reef is dead.
Furthermore TO TOXIC INGREDIENTS, THE COSMETIC INDUSTRY Features A HORRIBLE Good Status For ANIMAL TESTING When You DISCOVERED. ARE CRUELTY-FREE PRODUCTS REALLY CRUELTY-FREE?
It had been one of the most difficult things will be able to witness. Small creatures are squeezed into plastic tubes without any room to wiggle and fragrances are sprayed to the tube for 12 hrs at any time for several days on finish chemicals are spilled into rabbits’ eyes, etc. It’s absolutely heartbreaking. Plenty of occasions, “cruelty-free” or “no animal testing” signifies that the best formula wasn’t tested on creatures but every person component was tested. At 100% Pure, our ingredients are natural and undertake and don’t need testing on creatures. Unlike a lot of the industry, we’re a very cruelty-free company.
Interview With Susie Wang, Founder & Chief Creative Of 100% Pure – Cruelty-Free Sheet Masks
It Is A Fact! 100% PURE Can Be A COSMETIC COMPANY Having A Couple of From The CLEANEST PRODUCTS In The Marketplace. WHAT GAVE The COURAGE To Start Your Individual COMPANY?
“I desire to educate women to enable them to produce a conscious choice. Whatever choice consumers make, they ought to know the hazards connected.”
A extended time ago, cigarettes used to be marketed just like a health product with doctors and athletes endorsing them. As absurd as cigarettes being touted just like a health product sounds, I consider cosmetics for the similar reason with ads today that report off beautiful, healthy searching as well as celebrities that endorse cosmetics that are full of carcinogens. Lots of people do not know all the toxins in cosmetics. If only to teach women to enable them to produce a conscious choice. Whatever choice consumers make, they ought to know the hazards connected.
Today 100% Pure can get requested by most companies to utilize them, however only use companies where I’m a person connection. I like Anthropologie. I shop there constantly so that it was amazing to utilize them! Our next partnership is to apply Blueberry Republic, that’s another store I like!
100% Pure Organic Skincare – Interview While Using Founder, Susie Wang
WHAT Component Within Your LINE MIGHT OUR READERS FIND MOST SURPRISING? WHAT Characteristics OR INGREDIENTS Can You PRIORITIZE During Your Beauty Products?
Lots of people might be surprised that individuals utilize the pigments in cherries to color our lipsticks. Also, we micronize black tea leaves with a super fine powder and blend it in to a lash-conditioning base to produce our mascara.
Personally, It’s my job to use cold pressed, raw, unrefined stuff that hold the most nutrients. The oils I really like using would be the initial pressed/cold pressed seeds that have the greatest nutrients.
Simply What Does Your Individual BEAUTY ROUTINE Appear Like Nowadays? HOW HAS IT Altered Since You Started Your Organization?
My routine changes. It might sometimes get intensive getting a really elaborate evening and morning routines including lots of masking and in time the steam room. Other occasions, it might be fairly simple. It doesn’t matter what though, a minimum of, It’s my job to stick with wearing a mineral SPF during the day and ultizing a facial oil throughout the night.