You can tell a lot about someone based solely on what cellular device they use. The way it is used and the type that is used can provide powerful demographic information about its owner. A person may choose different providers, handsets, and features based on their social and pragmatic needs. When you start SMS marketing, be sure to use this information in order to provide the best advertising expirience to your client.
For example, look at the actual handset that a particular person chooses as their own. If they are in business, they might pick something that offers the best email capability. Accountants may need something that offers simple and quick computing abilities. Someone who is concerned about the latest fad or an overall aesthetic quality may purchase a phone with a capacity to download applications and music. Teenagers and people who like to stay in touch via text messaging might choose a cellular device that allows them to send messages that much easier with a full QWERTY keyboard and send pictures and instant messages.
Not only can an actual piece of equipment tell psychographic and demographic information, but sometimes a specific mobile carrier can reveal tell-tale information about its subscriber. Smaller carriers tend to cater to specific patrons. These mobile virtual network operators have buyers with specific needs, budgets, or agendas in mind. Larger mobile retailers are designed to cater to the general public.
When mobile marketing, you will not actually be designing a headset or providing cellular service to your clients. However, when advertising for mobile media software and bulk texting packages, it is important to be aware of the audience you are catering to. A perceptive mobile marketer has a good grasp of who their target market is, as well as who is most visiting their website.