Reputed creative agencies and branding companies are suggesting to follow the below steps to stay on the top of business in 2021.
Track goal statements in action
2020 was also a year in which both consumers and brands faced the issue of social justice.
“Following George Floyd’s assassination and global human rights protests in late May, businesses and brands need to continue their commitment to inclusion and cultural capacity efforts,” said Health’s Digital Brand Manager. Says Tarami Remadi. Fitness marketing agency Margot. agency. “While many statements have been released, the key to brands looking to strengthen their consumer relationships is how to act.
Kent Lewis, president of digital marketing agency Anvil Media, 2021 as the brand “appeals to enlightened consumers who are deeply concerned about their corporate objectives and commitment to social and environmental sustainability.” I think I will do this.
On the other hand, the pandemic has accelerated the tendency of consumers not only to share values, but also to spend money on brands they trust.
“Consumers are becoming more selective about where they spend their money, so they want to know that the companies they support are in their best interests,” said CMO of espresso equipment retailer Majesty Coffee. Said Colin Parfrey. “You don’t need a big budget to build trust. All you have to do is make a promise to your customers and keep it.”
Grow the community
In addition to demonstrating credibility, brands need to encourage a loyal customer community by 2021.
“The idea of building a community isn’t new, but the 2021 brand needs to understand that loyalty is returning and attracts customers through transparency and humility, what they want. Brands that know how will be the creators of the difference, “said SEO consultant Itamar Blauer.
Olga Petrik, CMO of Gmail CRM company NetHunt CRM, has agreed that the brand should invest more in loyalty and maintenance by 2021.
“Their existing customer base has come this far during the pandemic-it’s somewhat stable,” she said. “By moving from customer support to a customer success strategy, companies can ensure that their customers get the most value from their products.
Optimized for voice search
Voice search was seen in past year-end forecasts. However, 2021 could be the actual takeoff year as consumers use more voice control devices while at home during the pandemic.
“This has made people willing to explore what they can do with their smart home devices, interact with them, learn from them, and trust them,” said Polly Kay, senior marketing manager at window cover retailers. Says. blind.
Rely on local SEO
By the way, local SEO is another marketing strategy that appears repeatedly on this list. This time around, brands can update their Google Business profile through their Google My Business account to include details suitable for pandemics such as online bookings and sidewalk pick-ups, said the marketing manager of digital marketing firm Sixth City Marketing. One Sarah Blocksidge says.
Casual with social videos
The trend towards social video will undoubtedly continue until 2021.
Mark Hayes, head of marketing for the video-based consulting platform Kintel, said TikTok has more than 500 million users and is available in more than 150 global markets. It also boosted imitations such as Instagram’s Reels, which went on sale in August 2020 (Twitter’s Fleets, launched in November 2020, offer similar video features that are only available 24 hours a day).
An extension of this video trend is the live stream, which is also popular.
Reuben Yonatan, CEO of VOIP guide site GetVOIP, pointed out that during the pandemic, the number of brands that went live to communicate with consumers in real time surged.