World protein demand is rising in parallel with the growing population. According to the FAO/UN forecast, in 2050, the global food demand, particularly for protein, will be twice the demand in 2013 (FAO, 2013). When global food security is considered, protein will become the limiting macronutrient, and the world population will require enough protein with adequate quality. Further, in recent years, high protein diets and products have made a real impression on nutrition, and re-shaping consumer’s attitudes towards protein on their food intake as adequate nutrition is an important aspect of a healthy lifestyle for all individuals.
With increasing world-population and welfare, the demand for protein as a food-nutritional component is rising sharply. The high protein trend is gaining traction and will continue to evoke interest in the upcoming years. Consumers have become more aware of protein benefits in supporting an active lifestyle. Proteins can help reduce diabetes and cardiovascular disease risk. It is a vital nutrient required to build, maintain, and repair tissues, cells, and organs throughout the body. It also plays a vital role in the growth and development of children and aged people. Also, there is a growing awareness of the negative health aspect of eating red meat. This is leading to a significant increase in plant-based protein production and consumption.
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Moreover, a protein-rich diet has also been proven to alleviate several health concerns. Consumers are aware that they need to incorporate a certain amount of protein into their daily diets, driven by the increasing health consciousness. According to the European Association for the Study of Diabetes (EASD), high protein diets improve blood sugar control in patients with type 2 diabetes without any adverse effects on kidney function.
Decreased vegetable protein intake and increased dietary acid load are associated with a higher prevalence of metabolic syndrome in patients with type 2 diabetes (Source: Journal of Diabetes Investigation). Additionally, protein is important for bone health and bone mineral density (BMD). In contrast to hypothesized risk of high protein, the Journal of Nutrition, Health, and Aging concluded that for adults 50+ years, low protein intake (below 15% TEI) might lead to increased fracture risk. These kinds of studies pave the way for even more products to be launched on the market with protein claims, leading to support the global plant-based proteins market.
Meticulous Research®, in its latest publication on ‘Plant-Based Proteins Market,’ states that the global plant-based proteins market is expected to reach $21.23 billion by 2027, supported by a CAGR of 9.5% during the forecast period of 2020 to 2027.
Plant-based Protein Market by Type (Soy Protein, Wheat Protein, Pea Protein, Potato Protein, Rice Protein, Corn Protein), Crop Type (GMO), Source Process (Organic), and Application (Food and Beverages, Animal Feed) – Global Forecast to 2028
Increasing soy-free and gluten-free trend challenges market growth
The “free-from” is one of the fastest-growing trends in niche foods. The gluten-free and soy-free diet has quickly become the fastest-growing nutritional movement, gaining popularity for their health and therapeutic benefits. The increase in soy-free and gluten-free food products is mainly attributed to a rise in food sensitivities, regional dietary preferences, an increase in the diagnosis of coeliac disease, and the idea of using food as medicine.
The USFDA issued a regulation that defined gluten-free for food labeling. The definition provided consumers, especially those with celiac disease, assurance that “gluten-free” claims on food products will be consistent and reliable across the food industry. It gave them a standardized tool for managing their health and dietary intake.
Thus, rising consumer preference towards soy-free and gluten-free food products across the globe challenges the soy protein and wheat protein market to some extent.
TOP 10 COMPANIES IN PLANT BASED PROTEIN MARKET
Increasing consumer focus on meat analog drives the growth of the plant-based proteins market
Over the past decade, there has been growing interest in the development and production of plant-based and cell-based alternatives to farmed meat. Meat alternatives are plant-based products that look and taste like meat and could potentially play a key role in stimulating dietary change. On a global basis, plant-based protein is of immense importance. There is growing interest in its ability to meet the rising demand for protein from non-meat sources, as a high level of meat consumption is increasingly being criticized due to ethical, environmental issues, and social reasons.
Processed meat, in general, is continuously being the target of several studies that aim to show the relationship between the consumption of these products and health concerns. The International Agency for Research on Cancer (IARC) has classified processed meat as a carcinogen that causes cancer and has classified red meat as a probable carcinogen, something that probably causes cancer. As a result, the American Cancer Society has recommended a diet limiting processed meat and red meat. The American Cancer Society Guidelines on Nutrition and Physical Activity for Cancer Prevention recommend choosing beans instead of red meat and processed meat. Plant-based meat alternatives are lower in saturated fat than meat (higher saturated fat intake is linked to increased risk of heart disease). They are made from plants and often contain fiber and a host of beneficial nutrients.
Plant-based meat substitutes have been identified as healthy sources of protein that, in comparison to meat, offer several social, environmental, and health benefits and may play a key role in reducing meat consumption.