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Beyond Rewards: Raising The Bar On Customer Loyalty
The street map to customer loyalty has been redrawn
Wanting to create long lasting relationships with customers, information mill searching beyond traditional loyalty programs built on economic rewards for example points, air travel miles, discounts, or cash return. While still offering individuals traditional rewards, they’re also trying to promote loyalty by other means, including promoting shared values with customers. Additionally, they’re offering customers personalized encounters and interactions and different use of or early notice of occasions, sales, along with other activities.