Comprehend the context by which marketing has turned into a technology-powered discipline. This book frames the epic collaboration going ahead between marketers and technologists.
There’s two seismic shifts in marketing today.
First, how marketing takes within the business. We are able to debate functions and org charts. However in a hyper-connected digital world, exactly what a company does – the whole customer experience it delivers, from the initial touch point forward – has become the scope of promoting.
Second, how technologies are overtaking marketing. Marketing has more software entwined in the mission today than every other profession within the good reputation for computing. Leveraging these abilities requires new methods to online marketing strategy and management – in addition to new types of talents inside the marketing team, for example marketing technologists.