The Progress Internet Marketing Maturity Guide helps organizations determine the amount of sophistication inside their internet marketing operations.
By using this guide, Progress labored with Dimensional Research to conduct a worldwide survey of 700 marketing professionals gauging the amount of internet marketing maturity across various verticals and company sizes. You should use these bits of information to benchmark your business against other groups.
Important survey findings include:
80% of organizations require manual processes to have their systems to operate correctly
87% of organizations are utilizing big data and analytics they are driving conversions
69% of respondents mentioned their analytics option would be fully integrated, plus they can easily see data in one location
The 700 respondents rated as Intermediate around the internet marketing maturity scale as defined within the Internet Marketing Maturity Guide
To determine the way you match up against other internet marketing groups and identify areas you are able to improve, download the white-colored paper, “Digital Marketing Maturity: The Outcomes have been in.”