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Driving Revenue through Customer Relevance
Aligning the CMO and CIO to attain agile intelligent marketing.
In the current business climate of exponential information growth and technology dependency, this authority leadership campaign will leverage and aggregate insights from key IT and marketing stakeholders to deal with the requirement for tighter alignment and collaboration between these functional groups. Yet, based on this latest report in the CMO Council and Accenture, “The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance,” marketing also it executives don’t believe they’re impressive partners, because they find it difficult to achieve common goals within the race to consider and pace with quickly evolving internet marketing abilities.