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Email and Social Media Marketing: How to Leverage Engagement to Drive ROI
Although email remains the number 1 internet marketing funnel for many marketers with regards to Return on investment, social networking is clearly the champion when it comes to audience engagement.
With the much marketing power behind both channels, it might seem sensible to integrate the 2 more frequently to produce stand-out, mix-funnel encounters. But true integration of social into email continues to be missing.