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Exploring the Business Impact of Marketing Technology Integration
Assess the connection between the CMO Council’s “Integrate to Accelerate Online Marketing Effectiveness” study.
Unquestionably, marketers have been in the apex of digital evolution as organizations are rallying around technology as an extremely important component from the overall strategy. Functional marketing silos are increasingly being imploded and tightly connected for improved customer lifecycle management, omni-funnel marketing, integration, workflow and rehearse of critical data using advanced marketing automation platforms.