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Giving Proper Credit: Data-Driven Digital Marketing & Attribution
What’s attribution management, and how come it matter for the marketing?
In the current multimedia world, it can be hard for marketers to find out which messages affect final purchasing decisions. Realistically, consumers’ decisions are influenced by a few factors–not just one simple message. Media attribution illustrates the whole sales funnel to exhibit how effectively marketing channels are functioning, both individually and with each other.