Social media platform has become the backbone of business marketing strategy for almost all businesses of every size, throughout the world. Social media offers many benefits to businesses and the business owners. Social media platforms enable the businesses to reach to a very large section of their target audience at a very less period of time. They can reach to their customers through the social media platform and also are able to gain their attention. The prospective new customers can also be converted as purchasing customers through social media network. The social media platforms and networking is a very powerful tool for businesses to get exposure among their target audience, increase the quantum of traffic to their business websites and gain marketing insights. It also helps to generate more leads that get converted to purchasing customers for a long time business.