Are you an enterprise that can spend thousands of dollars monthly or you’re a small business or a startup looking for a tool that will be as cheap as possible or maybe even free? Do you need historical data? Do you want to track results outside of social too?
(image from Digital Information World)
It’s a super individual matter, but considering a wide range of tools available on the market, I am sure there are a few you might want to try out, just to mention Brand24, Brandwatch, Sysomos, SocialMention… I could go on and on with this list but obviously haven’t had the time to test them all.
Like I said, it’s all about finding the tool the you find the most valuable and what can be the best social listening tool for one person does not necessarily have to be the same to you.
People with their recommendations can only guide you in different directions but you’ll be able to find the best for yourself by testing different solutions. The good thing is that a vast majority of paid tools offer free trials for starters.
As I mentioned in the beginnging, there are many factors that you have to take into account while deciding whether a particular tool is what you’re looking for. Different tools are aimed at businesses of different sizes.
If you’re a small business owner, you probably will not be considering enterprise-level solutions since they usually cost an arm and a leg. Therefore, you should have a look at the ones that match your budget.
Another things to consider are the features that various tools provide. If you don’t need extensive analytics with your social listening and it’s mostly just tracking mentions that you care about, you might as well go with the free tools.
However, they won’t give you a comprehensive overview of what’s the engagement rate of those conversations or what the influence of the social media authors is.
Now on the analytics side of things, here’s where I can give you a bit more details based on my experience with using Brand24.
Once you start monitoring a phrase, the tool enables you to analyse collected data in terms of a number of mentions, estimated social media reach and interactions typical for social media such as likes, comments and shares.
On top of that, each of the mentions is assigned with the influencer score so that’s easier for the user to prioritize which mentions to reply to in the first place. Additionally, sentiment analysis will give you an insight about the way your brand or any other keywords you monitor are perceived.
It’s not just social listening that the tool will be able to improve for you. As I have mentioned, it could be of great help when it comes to identifying influencers. If you want to grow your brand, you’ll need people who’ll amplify your brand message and finding them becomes a lot easier with the help of such tools.
You can export the data to PDF, .xls, or infographic reports that might come in handy while reporting to a manager of your department or simply in order to summarize a campaign, for instance.
All the features described above can be found within a single (Mentions) tab of the dashboard, while Analysis gives an access to:
- The most interactive mentions
- Mentions from the most popular authors
- Mentions by category (with a specific percentage according to the channels)
- Most active social media authors
- Most active and most influential sites
- and a context of discussions
Hope you’ll find this helpful! Hit me up in the comments if there’s anything else I could help you with 🙂