Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. Below are the Top 10 services covered by digital marketing.

1. Search Engine Optimization (SEO)
2. Content Marketing
3. Social Media Marketing
4. Pay Per Click (PPC)
5. Affiliate Marketing
6. Native Advertising
7. Marketing Automation
8. Email Marketing
9. Online PR
10. Inbound Marketing

Get a brief idea about each service here:

1. Search Engine Optimization (SEO)
On page SEO
Off page SEO
Technical SEO

2. Content Marketing
Blog posts
Ebooks and whitepapers
Infographics

3. Social Media Marketing

Facebook
Twitter
LinkedIn
Instagram
Snapchat
Pinterest

4. Pay Per Click (PPC)
Paid ads on Facebook
Twitter Ads campaigns
Sponsored Messages on LinkedIn

5. Affiliate Marketing

Hosting video ads through the YouTube Partner Program.
Posting affiliate links from your social media accounts.

6. Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content.

7. Marketing Automation
Email newsletters:
Social media post scheduling:
Lead-nurturing workflows:
Campaign tracking and reporting

8. Email Marketing
Companies use email marketing as a way of communicating with their audiences.

9. Online PR
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites.

Reporter outreach via social media
Engaging online reviews of your company
Engaging comments on your personal website or blog

10. Inbound Marketing
Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer’s journey

I hope you get your answer about your question and this information helps you to take right decision which service you want to apply to your business.

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