The current digital marketing trends which proved to be very important are:

• Omni channel marketing, or multi channel marketing, which has become a very popular trend currently in digital marketing. It helps in promoting digital marketing in many digital channels simultaneously.
• Use of Artificial Intelligence and machine learning in promoting your product or service digitally.
• Use of Chatbots to remain in live contacts with your leads, using smarter chats, to convert them into your customers.
• Programmatic Advertising has become very popular in the area of digital marketing process. It is one of the latest trends in digital marketing.
• Personalization is the in thing in digital marketing currently. You become connected to your prospects or customers personally that makes you one of the favorites of your customers.
• Video marketing with live videos and more stories is really appreciated by your customers as it can engage your prospects or leads for giving complete information about your products and services.
• Next Generation SEO is now expected to be adopted by you in your digital marketing. This helps you to generate more traffic to your business website to give you more leads that can be converted later into your customers.
• Voice Search has risen very much in popularity in the latest digital marketing trends.
• The Micro moments you spend with your prospects and customers to engage them in a personalized way.
• You can have the Rich Lead Profiling for your prospects and customers.
• You can also engage with your prospects and customers based on E mail marketing system.

You can reach your targeted audience in a measurable and cost effective way by adopting these latest trends in digital marketing process. It will also help you to increase your brand loyalty among your prospects and it will result in driving more online sales.