Well the answer to your question seems quite simple to me. The only to create a high-impact marketing plan is by optimizing the budget that you have. Having a one-time radio ad or a glossy brochure, or even a shiny new website can quickly erode your budget and can derail your entire marketing plans. All it takes a marketing push to meet the sales goals, but, what to do if your budget is tight? All you can do is to make use of your imagination and get started. Its not only you, for many of the business owners, marketing doesn’t come naturally. They just keep on trying from one idea to another without a vision if those efforts are going to pay off in higher sales.
The challenge is to get your business reach out to more and more customers. However, the advent of social media and digital marketing has made it easier and quite inexpensive. Here I am mentioning some of the time-tested, low-cost techniques to improve your marketing. You can thank me later.
Google My Business
One of the most powerful things that you can do for your business is by ranking the Google My Business (GMB) listing. No matter, if your business is small, or just targets the local clients, I would still say that it is THE most powerful strategy which is available to you without much spend. When you search for a business on Google, what you see is one paid ad, followed by THREE Google My Business listings. This is even before you even see the normal organic search results. So, the efforts should be made to rank your Google My Business listing in these top 3. This way you are able to in large numbers of highly qualified leads. And, all this could be done without spending a dime on ads. And, do you know Google My Business is a combination all your different Google platforms. It includes Google Maps profile, Google+ profile, your Google reviews, access to data on Google Analytics and Google Insights, and much more.
Yes, yes, you read that right. It doesn’t always have to burn a hole in your budget. There is also one which is called low cost guerrilla marketing. You can use these tactics for a great success. Also, it can propel your company’s image overnight. So, just to be clear about the term, guerrilla marketing is a kind of advertising strategy. In this strategy un-conventional means are used to promote a product or service. Guerrilla marketing is totally different from the traditional marketing. It relies on personal interaction and word-of-mouth and in this you can focus on smaller, more targeted groups to spread the word instead of large-scale media marketing campaigns.
Publish great content
Content is a king and in true sense it can change your marketing game totally. I don’t think there is a need to mention this here, but it’d be neglectful not to mention the importance of kick-ass content. Great content can change the way you use to d your business. With content you can even attract customers largely. However, you can create the same itself if writing is your strong point. Or, it is comparatively cheap to you hire somebody when you wouldn’t have to take too much trouble getting someone on your team to crank out some articles for your blog. Research for some of the best bunch of creative content marketing ideas and get started with our business.
Create pivotal relationships
This important for you if you are attending low-budget networking event one after another. You can always give your time and attention to strategic relationships that could lead to beneficial partnerships. Always invest your time in attending high-caliber conferences. Apart from that you can also try to become a member of trusted organizations. But, firstly be sure to research for the organizations or groups with the high profile individuals in your industry. Join those communities and also don’t forget to use social media platforms, such as LinkedIn or Twitter, to reach out and engage with movers and shakers as well.
Email Marketing and Networking
Do you know there are over 205 billion emails which are sent on daily basis. Without any doubt, we can surely say that email remains a lucrative and low-cost channel for connecting with your target audience. If you also apply a good email marketing strategy, it can drive generate qualified leads, traffic to your website, and gain you more loyal customers. And apart from that you can also try to create the contacts and sales opportunities, which come from business networking. These contacts can be invaluable. By creating these contacts with other business owners, you are able to identify your marketing blind spots, refer customers to you, educate you, and more. However, it is important to nurture the networking by doing the same for them.
Make yourself newsworthy and form a joint venture
It is important that your company is mentioned in the right media. This can help you to deliver your marketing message in a low-cost manner. Advertise or publish something that was much of customers’ interests. Try something that results in plenty of media talk. Or else, you can also form a joint venture. It can be the media talk as joint ventures are too powerful for small businesses is hard to ignore. Forging an alliance with a group of small companies or a large corporation can give your marketing plan the ultimate “bang for the buck.”
In my opinion, these were just some of the many tactics and strategies which can be used by small business to create a high-impact marketing plan in a low-budget of course.
Also, while I am summing up this I also want to say sorry for such a long blog post. But, I hope it can be of your help. And, if you have any other suggestions, do share with me too. And correct me where I am wrong. Thank you!