PPC or pay per click is an online advertising technique. In this the advertisers pay each time a user clicks on one of their ads that they have presented online. One of the most common types of PPC is the paid search advertisement, however there are many different forms. The ads which we are talking about appears when a person is searching something online. It especially comes when they are making commercial searches, which means when they’re looking for something to buy. The search can done in anyway even using a mobile phone. You can try live example yourself. Like search for “pizza near me” and it will trigger pay-per-click ads. The thing with the pay-per-click advertising is that the businesses are charged for running ads only when a user clicks on their advertisement. This has derived its name “pay-per-click.” Well, you honestly have to question yourself if PPC is good for your business? Or in other words, we can say you have to analyze whether you can afford to be involved. All I could say is PPC is an effective option, but you have to decide your budget on basis of your audience, competition and the types of products/services.