Websites are the base of the success of a business. Most of the consumers are searching online for information for being able to make smarter and better purchasing decisions. A survey conducted by an international body suggests that 85% of consumers research product information before they decide to make a purchase online or offline from a store. So, higher the website is in the organic search result, the better is the traffic and ultimately, better is the business.

Search Engine Optimization refers to the method used to increase a website’s ranking and position on the result pages of search engines, or the SERPs. These are done on sites such as Google, Bing or Yahoo. A SEO strategy for a business can help draw the traffic of consumers to that business website and grow the sales and revenue of the business.

Search Engine Optimization is a very important process in the current online scenario of the world. Search Engine Optimization makes a website or a related content to rank higher in the search results, conducted by the search engines.

Search Engine Optimization is a set of rules. It optimizes the website or the desired content in the website. These can achieve a higher rank in the organic search results of search engines. This is the best and cost effective way to increase the quality of a website. It makes the website user friendly. It also speeds up the website and makes it easier to navigate.