Social media is a means of communication of ideas and information in a virtual network and community. It is the best mode of spreading an information about anything at a lightning speed. It makes Social media an essential piece of passing information in the business marketing activities of any business organization. Social media allows the business organizations to connect with their customers at the fastest possible speed. It is the best medium to increase the customer’s awareness about the product, the brand or the company. It helps in creating more leads and converts them into customers for real purchase by engaging with the prospects most efficiently. It ultimately helps in increasing sales and the profitability of the business. More than three billion people around the whole world use social media in each month. It makes an information to reach to three billion people throughout the world in no time.