This is an amazing question and I would like to take the opportunity answer this question. You see, without any doubt we can clearly say that SEO is trending day by day. And, being in SEO profile, I am in fact I have to keep an eye on the future. Purely, our job is to anticipate what Google is testing, planning, or looking to drop at our doorsteps. Since the starting of this year, we have definitely seen several changes and each of the planning has impacted how we plan, implement, and report on campaigns. By now, you must have known by now that SEO is becoming harder and harder. As the time goes on, it will be highly difficult to rank and also you will have to spend more and more money to get the desired results that you want. Truly, you cannot wait forever to get the results, so it is important to follow some SEO techniques and tactics because, you know, even everyone else is doing it. Now the question arises, what you should do. Well first thing first, you have to adjust how you think about SEO because clearly it isn’t only about rankings. It is about getting the right kind of traffic. This intro was to make you understand what is actually happening. Now let’s move to your question and answer about the SEO trends of 2020.
Here are trends of 2020, which are changing the digital landscape:
1. Artificial Intelligence
Let me just introduce you to Artificial intelligence, if you aren’t already been familiarized with it. 2020 is already been a year where a lot of people find the importance of artificial intelligence (AI). AI is definitely going to be at the top of global business in the coming future. Artificial intelligence is among the largest commercial opportunity for companies, industries, and nations. AI is being used in:
- Product recommendations
- Content creation
- Basic communication
- E-commerce transactions
- Email personalization
2. Optimized and high-quality content
They say content is the king and that’s true in every manner. 2020 is a year where content will continue to be the lifeblood of SEO. From your site structure and internal linking, content plays an important role in the SEO. It is trending and this is the reason why you should make it your goal to offer best content on the web. Make sure to give customers the solutions with content in the formats that they prefer such as to the point, qualitative, and authoritative.
3. Digital experiences
Digital-first approach has been adopted by most of the companies to enhance user experience. It is very important to build a long-term relationship with customers and successful businesses understand it isn’t possible without improving customer experience. Customer experience invariably affects the search ranking because without a good user experience you won’t be able to achieve that. So, since the start of year 2020, companies are prominently focusing on enhancing the user experience. To sum up what all I wanted to say is, 2020 is just started and we are going to see much more changes in the SEO. We should wait, watch and work towards it. I hope I have answered to your satisfaction.