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Which are the good professional certifications for a digital marketing professionals?
To answer your question in a prominent way, I have tried to segregate the topics. Hope it will be helpful for you.
About digital marketing
All of us are aware of how market is trending and currently, Digital Marketing is a field which is not only the fastest-growing but also is the future of marketing. It is presently ranked among the hottest career options to work in. Digital marketing has become a sector for organizations to develop strategies. Most of the organizations are hiring digital marketers to promote products and services across the web. Nothing can work the way brand awareness campaigns, new leads generation and conversions are coming from digital marketing. Honestly, digital marketing has its influence in a lot of fields and industries. It is the digital marketers who can maintain current customer relations through various channels such as social media and email.
Who is it for?
All these reasons have increased the demand of digital marketing specialists. The rapidly growing industry surely needs qualified and skilled professionals. Most of the aspirants are joining diploma courses in Digital Marketing to learn to build an effective marketing strategy to take the company to the next level. And, not only freshers, digital marketing can work wonders for professionals too. It is very important to learn new skills for remaining up-to-date with the digital marketing trends. So, for professionals and new aspirants, there are a lot of digital courses and certifications available online today. So, by taking advantage of digital marketing certifications you can sharpen your skills and ensure a leading candidate for that new job.
1. Google AdWords Certification: Google Adwords certification is a popular one and is among the powerful certifications in the digital space. There are two examinations that must be passed to complete this certification. One is the fundamentals exam and other one that focuses on a specific area such as Display Advertising, Video Advertising, Mobile Advertising, Search Advertising, or Shopping Advertising. and it is valid for one year. Google AdWords is important and has become effective for various organizations. By this they can boost their digital marketing return on investment. It is a professional certificate for professionals ti be able to demonstrate knowledge of Google AdWords.
2. Hootsuite Social Marketing Certification: One of the widely used social media management platforms is Hootsuite, and it offers a variety of social media marketing training courses across all levels. Be it an introductory course or even an advanced level social media strategy certification, Hootsuite helps the professionals to develop fundamental social marketing skills for driving valuable impact and results. Hootsuite’s Social Marketing Certification is perfect to test your knowledge of core concepts of social media marketing. More to this, it proves your expertise as a social marketing master. Take the Hootsuite’s free social media training course before taking the 60-question online exam to earn the certification.
3. Google Analytics Certification: To measure the growth of website traffic, Google Analytics Certification is important and is one of the many tools that marketers use. This certification is easy for beginners and powerful for advanced users. It is among the essential certification for the marketers as a free tool to use in their digital marketing toolkit. However, the tool is really comprehensive and can be overwhelming to become an expert. Become a Google Analytics certified by taking the Google Analytics exam. It is also recommended that one must have hands-on experience to use Google Analytics. Moreover, if you are not able to pass the exam, you can re-take it again in seven days.