Hi, I haven’t left BYJU’S and have been working there for the past 6.5 years. I have however changed about 4 profiles and have left two of the biggest teams at BYJU’S.
- Business Development:
- What I did:
- 2014–2015- BDA Did CAT Sales, handled ops for various classroom programs
- 2015–2016- Did marketing, social media, e-commerce, customer relations
- 2016–2017- Started handling a team of 30 BDAs target based management across the country.
- Timings: Well sales is a hectic profile as the intensity and the need for regular follow ups is important. However, the good thing about sales was that you can’t start too early (people are groggy in the morning) and you can’t call someone too late either. So timings were actually pretty chilled out. Yeah I believed, 5:30–8 being the golden period (I’d get in at around 11 during those times). We had 6 working days during that time that was slightly hectic. It’s now 5 day with Mon-Tue off, which I think is a boon as you can get your bank work done!
- Managers: Well most of my managers were pretty chilled out. I am very good with numbers and have always believed that if the input is good, the output has to and so did majority of my managers. They were strict if my input reduced resulting in sales drops which I think is fair. I was one of the top performers so that rarely happened. My manager was actually my senior from college. His manager is now the COO of the company. Good thing with a startup is that you all learn together. Yeah that fact has it’s drawbacks but the hand on experience was always faster learning.
- Quality of Job: I am a Mechanical Engineer (Not a great one). I was into writing in college and won several business plan competitions actually. Why I am telling you that is because, the inclination for Sales and Business was always there. I saw some answers cribbing about the grind and the profile not being suited for Engineers. Well, I learnt how a sales funnel works, CRM software, did my personal analysis of numbers as managers to tweak sales and deemed the learning curve steep enough to not do an MBA (I hold a 96 in CAT and 98 in XAT). Regarding the grind, let me tell you an incident: We used to have these NIE events in stadiums where we would all go in a bus with 3000 tablets for an overnight journey to reach the destination early morning. We were all tired and sleepy and we had to unload the tablets. We just lazed and no one got up! Then we looked outside and Byju Sir and Riju Sir (his brother) were there unloading them themselves. You can guess what happened next. That’s the culture, every senior person has been through that grind. I have seen Byju Sir handle 80–90 calls the the first time our full page ads came in a newspaper. Do not go for the profile if you’re not willing to go through the grind that Sales requires.
- Reason for Leaving: I was 25. I wanted to learn something more, something other than Sales as well. I knew in the BD department, I would’ve gotten great growth, with 100 people in a year and would’ve been handling close to 1000 right now. But, I wanted to diverse my skills in the EdTech sector. BD field wasn’t providing me the diversity I wanted.
- What I did:
- Content and Media:
- 2017–2018: Wrote scripts for K-3 product and then moved on to content for 4–5th Science. Managed the content-media bridge for that product. Started learning the nuances of Media.
- Reason for Leaving: Wanted to take up more responsibility. At the the time there was a major problem statement of expanding the team. Recruitment was a pain point.
- Media & Content Recruitment:
- 2018–2019 Mid: Tripled both Media and Content team. Learnt variety of recruitment techniques, and made the process and pipeline of hiring smoother.
- Reason for leaving: Did what I had to do. Met the targets. Set the processes so it’s on auto-pilot. Was ready for a new challenge.
- ELA Product Owner:
- 2019–2020: Took over a new product of BYJU’S English learning. Started handling a team that grew to more than 120. Took out one product in May, finished the next product a couple weeks back. Insane learning experience in the Media field and Management field.
- Timings: Company got bigger and timings were streamlined. We soon went to a 5 day working. 10–7 job. Once, I got into senior positions, I did stay back to finish some meetings with seniors or to just chill and talk about new products and pipelines. Yes, we did pull all-nighters for 2–3 days whenever a product closing date approached. I didn’t mind it; I actually loved taking that ownership because I believe in what we do!
- Managers: My manager handled 3 products along with recruitment and is one of the most famous teachers at BYJU’S for Chemistry. He reported to the CCO who handles one of the biggest studio production house in the country with over 200 hours of content coming out each year. Yeah, at the start of a product, things were chaotic. Since, mostly everything we did had never been done at the scale and speed ever in the world, we had to figure out efficient pipelines. The managers did help, but a lot was based on the trust that I’d be able to figure things out. Always got the resources I needed to get it done.
- Quality of Job: There are Oscar winning animators and people who have built companies, in the team. They are industry leaders. Apart from that, you get a chance to interact and work with Disney, renowned teachers in the world, and shoot with YouTube stars, and Bollywood actors! What more can one ask for???
- Reason for Leaving: I wanted to create a team that was the most efficient at BYJU’S media. Did that. 2 products out. Now the team is autopilot, and is so efficient that its handling 3 products in one go. I did what I had to do and proved what I had to to myself. Time for learning something different.
Currently: Brand Management: Since I’ve worked in so many fields here, I have recently moved to Brand Management as I know the various nuances of each field!!! ;P I like my learning curve to be steep always!!! For me, Byju Raveendran taking time out of schedule to just gimme a call to wish me the best for the new role, is enough! Hoping to do well here too!!!