If you have seen Apple advertisements, you would know that one of their selling points is privacy. They usually title their ads “Privacy. That’s iPhone.” iOS is famous for its security the iPhone 12 carries this trait.
The iPhone 12 is also well received by people of all walks of life. It has superb build quality, and one of the best cameras in the market.
The battery life is also great on the iPhone 12.
Many people like the iPhone 12 of mainly the software. Many people like iOS because it integrates so seamlessly with their macs, iPads, Apple watches or even Apple TV. The ecosystem of devices makes the iPhone 12 an appealing choice.