International SEO can help your business to create recognition on a global platform. Here are some considerations and tips for making this strategy successful.
International SEO is a search engine optimization strategy that uses a combination of specific policies, practices, and processes to optimize content for global countries. It helps search engines identify where a business’ operations are located and the various languages they support. To ensure an effective international SEO strategy, it is best for businesses to hire the services of an experienced conversion rate optimization agency.
Here we are going to discuss some important considerations as well as some tips for making international SEO successful.
Unique Considerations When Implementing International SEO
• Meta Language Tag
When you decide to give an international face to your website, it is crucial to determine which language you want your website to speak other than English. For instance, countries like Germany, France and so on give more or equal importance to their native language along with English. Thus, when you create websites for such countries, you need to include their native language along with English language. After finalizing the language, use Hreflang attributes or meta language tags to inform the search engines regarding the languages as well as the locations you intend to use.
Though Google uses Hreflang attributes for identifying the language of the website, other search engines like Bing use meta language tags for language identification. The right language identification is necessary for serving the right content to users. These meta tags may not help in increasing the website traffic. The primary goal of meta language is not increasing website traffic but making the content available to appropriate users. This would automatically make an impact on rankings as well as help in turning your international SEO strategy successful.
• Website Design and Usability
The tastes of people vary from country to country. Thus, each country may have its own preference as regard website designs and usability. Thus, just changing the language in the original website is not enough to attract native people when you target another country. In other words, it is necessary to create content according to the taste of the native audience. So, it is necessary to do a thorough review and make a thorough research on the websites of the target countries. This helps you to get an idea about the preference of the local audience. In addition, you can even hire local web designers to design your website in a way that is friendly to the local audience.
• XML Sitemaps
If your business websites are speaking multiple languages, then each of those websites must have separate XML sitemaps. These sitemaps must be registered with the search engines. On the other hand, if you are using subfolders create separate sitemaps for each country and register them in Google webmaster tools as separate websites. In subfolders, as you can register subfolders separately in Google webmaster tools, you can also designate target geographic location in each subfolder.
• Register on Local Search
If you have multiple sites for your business website in each language, you must register each of those sites in Google places, Bing business portal and other local equivalents.
Tips for Making International SEO a Success Strategy
International SEO is not a simple process. If you opt to proceed with international SEO, it is necessary to make this strategy successful. Here are certain tips to make this strategy successful.
1) Conduct International Keyword Research
Like in normal SEO, keyword research is a crucial part in international SEO as well. Conducting keyword research would help you to pick right keywords suitable for your campaign. For this, you can even take assistance from keyword research tools. Once you conduct keyword research, the next step is to translate those keywords into the target language. However, it is better to approach a native for this practice rather than to take assistance from a translation machine. In other words, the keyword research would help you to land on the right keywords for your campaign and integrate those keywords into your international SEO strategy.
2) Create Dedicated URLs for International Pages
It is important to create separate pages for your international site for driving the best results. You can create URLs for your international site using three different ways like ccTLD, subdomain and subfolder. Creating a separate URL for each of your international pages would help to direct your target audience straight to the page.
it is not recommended to use localized parameters in URLs or in browser settings to serve localized versions of your website.
3) Include Hreflang Attributes
After organizing the URL, now it’s time to inform Google which language you are going to target on your website. Hreflang tags would help you to accomplish this task. It is a tool designed to inform the search engines which languages you are using on your webpage.
4) Don’t use Automatic Translation Tools
Though translation tools would ease the job by translating content into local language, experts don’t recommend this method as the translated tools may not produce accurate results. Thus, the translated version of the content would not make sense to the target audience. This would result in poor user experience and might make you a victim to poor SEO targeting.
Thus, it is better to put extra effort into making your website appealing to the local target audience. You can even hire native speaker or a person who is fluent in the local language for creating content in the target language. This would help you to create a more accurate translation to your international webpage. Thus, by proper translation you can drive more organic traffic to your website. In addition, this will also lead to obtaining more qualified leads as well.
5) Create Engaging Content
After you decide the keywords and language, it’s time to create time content for your webpage. If you offer the same service in other countries, then it requires only small adjustments according to the priorities of the target country. On the other hand, it is better to avoid using automatic translations tools as there is a chance for generating inaccurate content which results in poor user experience as well as lowers organic traffic to the website. Thus, providing original content to your target audience that meets their taste is necessary for increasing user experience and website traffic. For that, you can even hire a language expert or a native speaker.
Websites reflect the identity of a business. People or clients study about your services through your website before approaching you in-person. Thus, making your business website appeal to your target audience is very important for the growth of your business. Even if you plan to expand your business to other countries, international SEO would help to create a unique identity in the target country. An experienced search engine optimization company would help in implementing international SEO successfully and thereby help your business flourish in other countries as well.