The chemical industry continues to perform strongly in all regions and we expect this trend to continue for the foreseeable future. Research by consulting firm Roland Berger, “chemistry winners in 2018 – focus on profits”( https://bit.ly/36ndHjp )This paper examines the ...
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The chemical producer wishes a clear strategic path
DavidStarnesWhile R & D institutions of the chemical producer are difficult to satisfy their guarantees, they regularly encounter one of the three commonplace failure modes. Effective teams are going for walks around. lack of a clear strategic direction or source ...
The chemical manufacturer considers what the customer considers important
tomlee01For chemical manufacturer, customer service plays a core role in forming customer “face”, understanding, shaping, meeting or even surpassing buyer’s expectations. However, its contribution is often not fully valued, and it is a resource that has not yet been developed. ...
Chemical manufacturer must adopt innovative marketing strategies
tomlee01Compared with B2B marketing, B2C or FMCG or CpG marketing is relatively easy. This is due to the limited number of networks available for advertising and promotion. However, when it comes to the chemical industry, marketing is more difficult due ...