The past 60 years have seen the growth of the footwear industry. The priorities have steadily shifted from price range to quality and at present, to vogue trends. But over the past few years, the Indian retail has seen a dramatic change in lifestyle by moving from conventional spending on clothing, groceries and food to lifestyle categories which offer more quality. Footwear and related products have transformed from being a necessity to a fashion statement, which paved way for possibilities in the space to grow and experiment the footwear pie. And the best instance here is Walkaroo.
Catering to lakhs of people with the assurance of premium-quality footwear, Walkaroo has grown to be the leading footwear brand in the country.
Currently, it operates 16 outlets across different states in the country, which the company plans to increase in number to gain access in other mass markets as well as to gain higher customer traction.
Having opened its doors in 2013, Walkaroo at first catered to the footwear space with in-house manufactured sports sandals. Consequently, the brand’s portfolio was enhanced with shoes and flip-flops at competitive prices. The brand has grown into a nationwide chain of exclusive vogue footwear stores, with a whopping online presence as well.
Walkaroo, targeting to reach more than 20 outlets already has its presence in all major tier-1 and tier-2 cities across India with a widespread network of 1.5 lakhs retailers and 550+ dealers.
In a conversation with exchange4media, a one-stop information platform, V Noushad, MD, u4ic international pvt ltd, gave an account of the vogue brand’s success. : “Right from the beginning, Walkaroo was known to offer premium quality footwear for the price of our customer pay and that made Walkaroo grow faster than the competition in the mass segment.”
He added:” Within two years we wish to grow to a business of Rs 1000 crores. To achieve it, we are gearing to increase our current reach via our retail and dealer network as well as working on various go-to-market channel strategies.
The brand is also gearing to strengthen its retail presence by starting 10 to 15 outlets and 20 to 25 franchisee showrooms, besides adding two more outlets in the state of Tamilnadu.
Walkaroo, launched in the year 2013, brings together the style of a trendsetter and the awesomeness of Millenials. Besides their exclusive retail stores, all the products by Walkaroo can also be availed from their official website & from Flipkart and Amazon.
Their product portfolio at present consists of footwear for the family suited for any occasion, such as Men’s formal shoes, loafers, flip-flops, health footwear, sandals, women’s sandals, slippers, bellies, Kid’s school shoes, slippers and more!