With 86% of firms using the medium in some capacity, video continues to be a top priority when it comes to developing marketing material. But why is video marketing a wise financial decision for marketers? The 2022 State of Video Marketing Survey cites a number of factors that keep video effective for brands:
Consumers now view twice as much content as they did in 2018.
According to 86% of video marketers, it works well for generating leads.
A positive return on investment is reported by 87% of video marketers.
According to 81% of marketers, it boosts sales.
Videos, according to 94% of marketers, have improved how consumers comprehend their goods or services.
Video marketing ideas for brands
Take into account how other businesses and brands have committed their time, money, and creative resources into the increasingly popular medium if your company is seeking for strategies to increase its reach with video marketing.
Contribute to a review that features your website – Video Marketing Ideas
Having influencers speak freely and spontaneously in their videos is one of the finest ways to add credibility to a product or service review.
Hobbii Yarn collaborated with YouTube nano-influencer Lisa of Happytohook Creations to promote their exquisite yarns. Lisa created a creative twist on an unboxing film to highlight the website features of the business, such as sales, the loyalty program, and the simplicity of returns.
Request a tour or an experience from an influencer – Video Marketing Ideas
Whether your business offers a physical service or has several physical locations, a sponsored tour that is recorded on film can spark interest and provide customers a behind-the-scenes look at what you have to offer.
Ask an influencer to visit your shop in search of a certain item, such as a holiday present. The store, the influencer’s haul, and his or her opinion of a few different products can all be included in the shopper marketing film.
Ask an influencer to come in and use your service while you’re recording a video if you provide one. For instance, mid-tier YouTube influencer HairCutHarry visits various barbershops throughout the world, records footage of the services, and uploads the films to YouTube.
Co-create a demo with an influencer. – Video Marketing Ideas
It gives consumers who may be hesitant to utilize a product or service an aura of authenticity and confidence by having a “real person” demonstrate how it works from unboxing to completion.
The manufacturer of feminine products Always turned to Ant X Ana, a major TikTok star, to help advertise its sanitary pads to a younger audience. In this fun and educational video, the content producer sought her husband’s assistance to show her 7.5 million followers the product’s features, advantages, and ease of use.
Create a brief scientific lesson.- Video Marketing Ideas
Although giving consumers the credibility they seek by proving a product or service actually works, there can occasionally be extra value in revealing the “why” behind it. An approach that prioritizes content above commerce produces positive results.
In order to explain to potential customers why their range of anti-dandruff shampoos worked, Head & Shoulders collaborated with TikTok personality Nancy Bullard to produce a little science lecture.
Establish a challenge – Video Marketing Ideas
Nothing sparks customer rivalry like a fun challenge that can be documented on camera.
You can energize online users by encouraging them to share their greatest videos of sports prowess while wearing your company’s shoes, animation utilizing your software, or Halloween transformation while wearing your range of costume makeup.
With the hashtag #OneChipChallenge, Paqui’s annual one-chip challenge, which dared snackers to try its spiciest blue chip, promoted the heat-tolerance competition. The company delivered merchandise, along with the single chip and disposable gloves that were wrapped, in order to record both the unboxing and challenge on film. This was done through compensated collaborations with content artists, one of which was the mega-influencer Gabby Eniclerico.
Utilize the YouTube channel for your brand to consistently instruct clients. – Video Marketing Ideas
Post educational films to the social media platforms of your business. For that you need to learn about social media how to increase traffic and Display your product in action, demonstrate how to assemble it, and explain how it helps customers.
Brands have no justification for ignoring video marketing given the rapid development of social media marketing and the rising popularity of video viewing. Regardless of the kind of goods or services you offer, all it takes is a little imagination to effectively utilize the instrument.